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Persuasion Power takes the mystery and fear out of making a successful sale and provides a simple step by step process that is easily repeated. The content for the book comes from the author’s 25 years of successful sales experience leading sales teams at two of the world’s largest multinational corporations and working as a Sales Consultant at Fortune 500 companies. “This book includes principles and techniques from Persuasive Presentation Power, P3, a 2 day workshop that I have conducted at sales organizations all over the world, changing their approach and improving the results of their sales teams,” says author, Alvin Day. Day is Executive Director of Sales Empowerment Institute. A pivotal section of the P3 process, Presentation Construction, is examined in great detail in Chapter 5.

Presented in a way that grabs attention, this book teaches techniques that can be used by anyone wishing to add zeros to his or her paycheck. Readers will learn the methods used by the masters of the selling game to overcome rejection, master the art of persuasion, and create effective presentations.

Persuasion Power is 166 pages of practical solutions presented in engaging and interesting language that is easy to read. For more information, write Sales Empowerment Institute 6801 Lake Worth Rd., Ste 111-112 Dept.  , Lake Worth, FL 33467, phone 561-432-5610, or visit www.AlvinDay.com. HBM