Use Social Media to Contribute to your Marketing Efforts
By Barry Thomsen

One of the fastest growing areas of electronic communication is social media. And what started as a fad has quickly turned into a new business tool to create value and also a venue for marketing. The key to successful social media marketing is to establish your self and your business as an expert in your industry or field. There is no control you can use with social media; you can only hope to influence the exchanges and messages between other members. Over time, you can build a level of authority with social media that will contribute to your marketing efforts for your start-up.

Promoting and Growing Your Business Using Facebook, Twitter, Linkedin, Blogging, and More!
By Renata L. Lerch

There are many ways to promote your business online, even when your budget is tight. However, the options you pick should be based on your audience’s behavior. From social media and online retail stores, to group buying sites and public relations, make sure you take advantage of most, if not all fifteen opportunities mentioned in this article. But before you begin your online efforts to market your business, focus on your own website, as it is imperative that your website is search-friendly.

The #1 Reason Why Your LinkedIn Profile Fails to Attract More Prospects
By Kristina Jaramillo

Right under your name, does your LinkedIn profile headline look like this…

¨    CEO & Founder at XYZ and Associates?
¨    Business Owner at ABC Consulting?
¨    Speaker at YourName.com?

By Yoshi Maisami and Michael Bleigh

Most business people are accustomed to using e-mail and instant messaging at work. While those communication methods are indeed useful, they have their limitations. That’s why more and more companies are turning to enterprise micro-blogging as an additional internal communication option.

Woman Overcomes Physical Challenges and Develops a Successful Online Business

By Nathania Stambouli

Until six years ago, Dawn Sander was a floor representative in the DVD department of her local WalMart. In 2004, her life was turned upside down when she suffered a brain aneurysm that left her missing one eye and functioning at the cognitive capacity of a toddler.

Video on Seth Godin discussing importance of Social Networking and Media.

How to Leverage Your Blog to Attract New Prospects and Grow Your Business
By Ford Saeks

You might have heard the saying, “Content is King.” This idea is now updated, because fresh content is the new king. According to Technorati’s State of the Blogosphere series, more than 900,000 blog posts are posted every 24 hours. By posting this fresh content, bloggers are able to add timely and valuable content for their readers, while at the same time increasing traffic to their sites, building relationships, and establishing themselves as the expert in their fields.

For B2B, It’s All About Linkedin
By Steve Fretzin, CEO of Sales Results

When the ball dropped on 2010, many people made resolutions to make this a year of financial success. Whether this means brokering new business relationships, increasing your current client base, or even reaching a new demographic of clientele, your resolution will no doubt require you to network more efficiently.

How Twitter Can Make Your Niche Follow You Anywhere
By Susan A. Friedmann, CSP

Is your niche happy with you? Does the media hang on your every word? Will they still love you tomorrow?

Use Online Text Ads to Maximize Your Internet Advertising Campaign

By Joe Dysart

Despite all the buzz about rich media lately, the simple text ad is still the most effective way to advertise online, according an October 2008 survey by iPerceptions (http://www.iperceptions.com).