Launch Your Brand Online Without Losing Your Money or Your Mind

By Karen Saunders

A great idea can hit you anywhere. It can wake you at 2:00 a.m., so compelling that you jump out of bed, put on a pot of coffee, and begin outlining your business plan. Remember, though, in the heady rush of dreaming up the business, to build a launching pad for it. In other words, a presence on the Internet. Because in today’s buzzword search-engine climate, a web site is the most powerful marketing and sales tool available to any company, large or small, cottage industry or inspired solopreneur.

Overcome the Challenge When You Don’t Have a Brick and
Mortar Location
By Steve Nubie

Everything you do — every experience of every customer — adds up to a brand image and perception of who you are and what you represent.