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Get Started Part-Time PDF Print E-mail
Written by Priscilla Y. Huff   
business start-up
business start-up
Cut Down On Costs And Risk By Launching Part-Time


You may have always wished to start a home business, but hesitated to go full-time because of your present financial and personal commitments. Well, you can fulfill your business ownership dream now by starting your venture on a part-time basis; and join the increasing number of new entrepreneurs whom the U. S. Census Bureau says are launching their small and home-based enterprises each year on the side. Why part-time? Simple: Less money to start and operate and less risk for business failure. Here are some basics:

More Pros Than Cons
Let’s start with the cons: It may take longer to grow your business than you wish; or in contrast it may grow so fast that you may be overwhelmed with customers’ demands; or you may burnout with the physical and mental stress trying to run a business on the side, along with trying to maintain a regular job and fulfilling your personal responsibilities.
 
Not all businesses are suitable for part-time operations, especially those where customers need immediate services. Because of your limited hours and availability, you may also lose potential customers to full-time competitors. However, you can market the benefits of your part-time operations by advertising how your low overhead helps keep your prices competitive and that as a smaller business, you can stay more focused on your customers’ needs. 

The pros outweigh the cons: While receiving a pay check and benefits from your regular job, you can take the time to test market your goods and services and locate the best potential customers, specifically the ones who are willing to pay your prices so your business will be profitable. Even better, is that you can take the time to search for a potentially-lucrative, hidden market “niche” of customers that your competitors might have overlooked. In going part-time you also have opportunities to learn your business’ specific skills and get experience by working in a related job or as an apprentice. Some companies like VocationVacations offer people the opportunities to try out their dream jobs or ventures.

A part-time business can also provide you more flexibility to explore new money-making avenues if a customer market should unexpectedly open up; build a proven track record of sales that will increase your chances for obtaining loans; and can test the working relationship between prospective business partners.
 
If you need business operational skills, you can enroll in the following government-supported centers’, free or low-cost basic business startup and management courses, plus receive ongoing guidance from their staff: Women’s Business Development Centers (www.onlinewbc.gov); U. S. Small Business Development Centers (www.sba.gov/SBDC); SCORE offices (Service Corps of Retired Executives – www.score.org); and Canada Business centers (www.cbsc.org/); ** This is also a good time to find experts with whom you can consult as needed as your business grows, such as lawyers, accountants, coaches and other professionals.

**Note: The U. S. Small Business Administration’s (SBA) site “Startup Basics,” www.sba.gov/starting_business/, is an excellent business primer that discusses how to write business and marketing plans, obtain financing and more.

Save Money, Save Your Business
Many full-time enterprises fail because they could not produce profits soon enough to sustain them. With a part-time venture, you can start with less expensive, good used furnishings and equipment; and reinvest its earnings into purchasing better technology, setting up a web site, expanding your marketing methods and perfecting your products and services to your customers’ satisfaction. You can also explore bartering with other entrepreneurs to acquire goods and services you might not be able to afford at first. This is also a good time to search for a business-friendly bank and open an account for your business while in its part-time phase. It will keep your personal and business finances separate and help you track your venture’s cash flow. You can also build a rapport with your bank’s staff that may assist you in acquiring expansion loans.

Part-Time Home Office
Dedicate a room or space in your home, garage, or basement solely for your business. It should have adequate lighting, a comfortable chair, and be set in a relatively quiet area. Because of a part-time business’ erratic hours, it is important to have an undisturbed place where you can leave your work and come back to it where you left off. Discuss with family members the hours you will be working in your office and set limits concerning their interruptions and their use of your office and its supplies. Consider hiring a professional organizer to help you set up an efficient space and electronic and paper filing system. You can lose money and waste valuable time with sloppy bookkeeping or mislaid paperwork.

Scheduling Your Part-Time Business

Arranging the time to work in your part-time business while juggling your full-time day job and your personal life will present a serious time-management challenge. Keep a time-log for a typical week to analyze your activities. With your family’s input, use a calendar to realistically decide what blocks of hours you can free up to concentrate on your new venture. Cut back on time-waster activities and consolidate your errands. Post your schedule and stick to it to establish good work habits, but be flexible due to unexpected interruptions that may occur. Ask family members for help, as you need it, but do not force them and periodically reward them with a movie or other fun excursions. Avoid the temptation to use scheduled personal or family time to work extra business hours that may leave you exhausted or cause resentment among your friends or relatives.
 
Take advantage of free periods at your job to make phone calls or conduct other business matters. Make full use of cellular phones, laptop computers, personal digital assistants, pagers, and other technology to stay in contact with prospects almost anywhere in the world, and conduct business while away from your home office.

Part-time Success Tips

Network: Interact frequently with other home business owners for resources, tips, referrals, and possible joint ventures. Free more time for you to produce quality services and products by outsourcing work to independent marketing experts or virtual assistants, for example, to handle specialized tasks or routine office chores and online business correspondence. In your business’ early stages, legalize your business’ name, structure; and get licenses and state sales tax numbers (for retail) as required by local, state, and federal agencies. Eventually, you will have to decide to expand your business into a full-time enterprise or to keep it permanently on the side; or instead, be a profitable hobby.

Business Planning: Whether part- or full-time, you should create a business plan. A well-written business plan will describe your ideal customers, the services or products your business is offering, your marketing tactics, and how you will finance your initial start-up and ongoing operations (Refer to the sidebar on this page titled “Financial Plan Tips”). SCORE (www.score.org) volunteers offer free assistance in writing business and marketing plans.

Research: Statistics demonstrate that entrepreneurs are more likely to have successful businesses, if they take the time to thoroughly research their business ideas for profit potential and how their ideas best match with their experiences, past training, and work preferences. If you know what to expect before you launch your venture and enjoy the type of work that is involved, you will be better prepared and motivated to invest the hours needed to sustain your business until it produces the profits you desire.
 
Discover Trends: If you still need business ideas, read newspapers, magazines, books, and related online web sites and blogs for the latest entrepreneurial trends. Be wary of home business scams — especially ones that ask for money for information on vague home businesses they claim will make you thousands of dollars, working part-time. Better to invest in yourself and your own, known resources.

Affordable Marketing: Remember, you need customers to have a business. Your business’ survival and continued growth will depend on your marketing plans and networking tasks to reach new customers and satisfy faithful ones. Use affordable strategies that you can implement daily to increase customer responses.

Be Professional: Even with a part-time venture, you should also always be professional in your business dealings with associates and customers. Conduct your business in a slip-shod manner, and customers will disappear.

**Note: In fulfilling your income tax obligations, the Internal Revenue Service (IRS) will want to know if your business is a business or a profitable hobby. This designation is important concerning what expenditures and such will qualify for tax deductions. The IRS’ web site (www.IRS.gov) has an article defining the difference between a hobby and a business; however, it is best to consult with a licensed financial expert, accountant, or a certified IRS Enrolled Agent (EA).

How to Transition to Full-Time
Use your business plan to set daily, monthly, or yearly goals to monitor and work towards full-time operations. Test different marketing methods while your business is part-time to determine the best marketing mix of successful and affordable advertising and publicity avenues. Effective marketing methods are those that build a solid and continuing-growing base of customers, resulting in profits that will pay your business’ bills and support you and your family so you can quit your job and go full-time.

You might also discover if your part-time business would qualify for admission to a business incubator, an enterprise that assists entrepreneurs in expanding their existing ventures into full-time operations. Some incubators offer specialized assistance for certain types of business such as food-related ventures or for e-commerce. The National Business Incubator Association (www.nbia.org) has an informative article, “Tips for finding the right business incubator,” on choosing the best incubator for your business. 

While presently employed, strive to pay down any personal and business debts, so you will need less money to live when your business goes full-time. Take advantage of present employee benefits like paid health care and schedule routine physical, eye, or dental health check-ups before you quit; or sign-up for any training or tuition-reimbursed courses that you can later use in your business. You may be able to leave your job sooner, too, if you are entitled to retirement or severance packages that could finance your venture or sustain your living expenses until your business can support you.

Legally, you will want to review any documents that you may have signed when you were first hired such as non-compete and confidentiality or non-disclosure agreements that would prevent you from competing for the same clients as your employer’s. It is best to leave on good terms with your boss, because often times your former employer can be one of your first clients or will refer you to potential clients they rather not handle. 

When you can no longer manage your job and your business’s increased customer demands; and your business’s profits have equaled or exceeded your present income for several months in a row; recognize that these are good indicators that you can soon stop being an employee and become your own boss.

Starting a venture on a part-time basis may not be the easiest entrepreneurial path for you to take, but it may be the only option for your present situation; and one that can possibly lead you sooner than you ever thought possible to become the owner of a successful full-time, home-based business. HBM

Priscilla Y. Huff is the author of 101 Best Home-Based Businesses for Women, 3rd ed; and Make Your Business Survive and Thrive! 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise (John Wiley & Sons, Inc., Fall, 2006) Questions or comments:

Previously published in the December 2006 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($15.00 for 1 year, six issues). Visit www.homebusinessmag.com
 

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