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Entrepreneur’s Makeup Line Contributes to the Lives of Women
Jane Iredale is the president and founder of Iredale Mineral Cosmetics. She was the first to supply the aesthetic industry with a full line of makeup based on minerals, and the first to see the potential of offering physicians a makeup that was good for the skin. She has worked with world-renowned plastic surgeons and dermatologists in the development of her line, and she lectures all over the world on its benefits.
Jane has been working from home since the inception of her business in 1994 in Great Barrington, Massachusetts. “The Internet has been crucial to my business, as it allows me to communicate instantly with customers around the corner and throughout the world,” says Jane. “Directly connecting to my customers allows me to tailor their wants, improve formulas and create a professional environment.”
Jane’s home office is airy and well lit by natural sunlight that streams in through floor to ceiling windows. “I am also surrounded by my employees, photos of family and friends and my loving dog,” she says.
Before she formed her cosmetics company in 1994, Jane Iredale’s background had been in film, theatre, and television. Throughout her career, she has worked with the best makeup artists in the field. She has seen first hand that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty, and as a result, allowing her personality to shine.
Jane’s experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threaten careers, but can also destroy self-confidence. This is what led her to develop a makeup line that could contribute to the lives of women by aiding the health of the skin.
Jane feels that the best part about running a home business is the ability to work continually to keep up with the flow of business. The company has expanded the line to include products that keep it at the leading edge of the makeup world. It still remains true to its original concept of bringing women a makeup that enhances the health of the skin. jane iredale—The Skin Care Makeup® is carried in fine spas, cosmetic apothecaries, at www.janeiredaledirect.com, and in retail locations worldwide. HBM
Previously published in the August 2007 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($15.00 for 1 year, six issues). Visit www.homebusinessmag.com
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