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The Best Secrets of Great Small Businesses |
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Written by HBM
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By Ray Silverstein
Put a dozen successful small business owners into a room and what do you get? A whole bunch of ideas on how to run a business. Not untested ivory tower theories, but proven, in-the-trenches, real-life solutions.
In his new book, The Best Secrets of Great Small Businesses, veteran facilitator Ray Silverstein gives us a look inside an entrepreneurial think tank, also known as a small business peer group.
Peer groups are made up of freethinking business owners who meet regularly to share challenges and solutions. No subject is off limits. No problem is too big or too small. Together, they develop strategies for boosting productivity, slashing costs, and leapfrogging over their competition.
Silverstein’s book covers a range of tricky topics in the areas management, marketing, sales, human resources, finance — even succession planning. It is organized into short, entertaining essays that can easily be digested a few at time. In addition, Silverstein’s 60-second diagnostic tests allow small business owners to quickly identify their company’s strengths and weaknesses and take corrective action. (Sourcebooks, $14.95) HBM
Previously published in the December 2006 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($15.00 for 1 year, six issues). Visit www.homebusinessmag.com
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