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Written by HBM
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Small businesses rely heavily on web sites and...
internet marketing, as demonstrated in a survey by Interland, Inc. (www.Interland.com), a provider of web sites and online services for small and medium-sized businesses.
According to the Summer 2005 Interland Small and Medium-sized Business Barometer, the majority (57percent) of business leaders with web sites generate monthly revenue through online purchases or offline purchases that were influenced by their web site.
Furthermore, of the 72 percent of respondents with business web sites, more than half are using or are interested in using e-mail marketing (60 percent) and search engine optimization (54 percent). Additionally, 78 percent report their business is healthier — has a competitive advantage or stronger economic footing – because they have a web site, and 76 percent say their web site generates leads for their business.
When asked how web site success is evaluated, 54 percent say through customer and prospect comments; 48 percent say site activity (traffic and number of visitors); 36 percent cite sales leads; 24 percent say online sales; and 21 percent say efficiencies of internal processes, such as faster payment processing or fewer phone calls. HBM
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