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Selling Tactics

    Selling the Intangible

    How to Effectively Market a Service-Based Business
    By Sheryl Batchelder

    In some respects, selling a product is easy. You have an item you can show and demonstrate to people when in person, and something you can take photos of for your marketing pieces. Even more important, your prospects can use multiple senses to make a buying decision. For example, they can hear the hum of the car’s engine…they can see the beautiful and vibrant color of the artwork…they can touch the clothing’s fabric…they can smell the designer perfume…they can taste the delicious baked goods. You have numerous ways to make the product “real” for your prospects.

    Social Media Butterfly

    Why Social Media is So Important to Your Home Business

    By Deborah Jeanne Sergeant

    As one of the top-rated blog platforms, Blogger, owned by Google, represents an authoritative voice in social media. Anil Sabharwal helps shape the product direction for Blogger, which boasts hundreds of millions of active readers. He is a recognized serial entrepreneur with more than 10 years of senior leadership experience in the high-tech sector.
        Recently, Home Business Magazine® spoke with Anil Sabharwal, senior product manager for Google Apps about home businesses and social media.

    Plan and Be Personable To Boost Sales

    Interview with Mark C. Thompson


    If you want to succeed in business, look no further than the advice of Mark Thompson (www.markcthompson.com). He’s served at the executive level of Charles Schwab & Co. and collaborated with the likes of Warren Buffett, Steve Jobs, and Brian Tracy,. A widely sought speaker and author of many books, including “Success Built to Last,” Thompson often addresses sales and productivity issues. Thompson took a break from attending sessions at the Clinton Global Initiative in New York City in September 2010 to speak with Home Business Magazine®.

    Four Ways to Redefine Sales in your Home Based Business

    When You Focus on Redefining What You Already Have, You Can Take Your Current Offering and Leverage It to New Levels
    By Daniel Burrus

    As a salesperson, you're trained to ask customers what they want in terms of your product offerings.

    Turn Your No Client Into A Yes Client!


    5 Trigger Tips to Closing Bigger Deals in Less Time

    By Joe Takash
     
    Think of all the time you have put in and the energy you’ve exhausted on attempts to cajole client contacts who love to say “no” but can’t really say “yes.” It can be a frustrating, morale-beating process. It also happens to be bad for your business’s bottom line.

    Caffeine for Your Voice — and E-Mail

    Jolt Your Sales With Better Voice and Email Communications
    By Brian Sullivan

    So, what is the first thing you do (OK, second thing you do) when you get up
    in the morning?

    How to Avoid the 6 Common Sales Mistakes in Your Home-Based Business

    Watch Out For Speed Bumps!
    By: Paul Cherry

    Not all sales interactions run smoothly; even the best salespeople inevitably hit a bump in the road.

    The 3 Key Concepts For Succesful Sales in Your Home Business

    Take a Look at What You’re Saying to Your Market
    by Ron Karr

    So what's the buzz all about? If you have a prospect asking you that question, that is music to your ears. Last week, a prospect told me how he could not wait to attend our Titan Sales Boot Camp in Chicago this coming January. He was referred by a very satisfied client. He was so enthusiastic by what my client had to say, he was even making me excited on the phone. He wound up committing to send 5 people to the program.

     

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