"World's Greatest Salesman" Explains How Love and Honesty Lead to Selling Success
By Deborah Jeanne Sergeant
"Never sell anything to anyone that you know you wouldn't sell your mother."
Talking with Joe Girard quickly moves from a business conversation to what feels like chatting with your dad (or granddad, depending upon your age). He comfortably uses your name, offers sound tips, and exudes a sense of warmth nearly extinct in the corporate world.