Selling Tactics

    Priced to Sell

    10 Tips for Finding the Right Price for Your Goods
    By Chip Averwater

    "Avoid costly mistakes with pricing and get ahead of the competition."

    Any business’s survival depends on finding the ever-elusive right price — that magic number that will get people to buy from them in an online-discounts-dominated market while still allowing them to make a profit. No matter what you’re selling, the "right" price to ask for your goods is never clearly defined.

    Using Barter to Boost Sales

    Savvy business owners are discovering that bartering is a great vehicle for moving excess inventory, attracting new customers, and generating barter dollars that can be used for advertising and other business expenses.


    Practice Your Math Every Day

    By Chip Averwater

    Turns out your math teachers were right: You do need this skill to survive in the real world. And that’s especially true for business owners.

    Joe Girard on Selling Essentials

    "World's Greatest Salesman" Explains How Love and Honesty Lead to Selling Success

    By Deborah Jeanne Sergeant

    "Never sell anything to anyone that you know you wouldn't sell your mother."

    Talking with Joe Girard quickly moves from a business conversation to what feels like chatting with your dad (or granddad, depending upon your age). He comfortably uses your name, offers sound tips, and exudes a sense of warmth nearly extinct in the corporate world.

    4 Ways Discounting Is Slowly Killing Home-Based Business Growth

    Price is Not the Reason Most People Buy

    Few strategies can drive sales faster than discounting. Conversely, "few strategies can destroy a business's long-term health faster than discounting," says Jason Marrs, pricing strategist and co-author of No B.S. Price Strategy with Dan S. Kennedy.

    Selling the Intangible as a Home-Based Entrepreneur

    How to Effectively Market a Service-Based Business

    In some respects, selling a product is easy. You have an item you can show and demonstrate to people when in person, and something you can take photos of for your marketing pieces. Even more important, your prospects can use multiple senses to make a buying decision. For example, they can hear the hum of the car’s engine…they can see the beautiful and vibrant color of the artwork…they can touch the clothing’s fabric…they can smell the designer perfume…they can taste the delicious baked goods. You have numerous ways to make the product “real” for your prospects

    What Price to Charge for a Home-Based Product or Service?

    Pricing Strategy Considerations for Products and Services in Your Start-Up Business
    By Barry Thomsen

    Setting prices for your products and services in a start-up business can be real challenges for any size business. They are so many variables that go into a pricing decision that it's difficult to use the same strategy for everything. And if you do use the same strategy for pricing repeatedly, your competition will figure it out and use it against you.


    The Key to Successful Selling in a Home-Based Business

    Become A Priority!

    By Sales Coach Nathan Jamail

    Why is it that a sales professional’s number one priority is to close the sale and yet buying the product is the prospective customer’s last priority? Your product or service cannot become a customer’s number 1 priority until you understand the customer's priorities.

    Get the Call-Back!

    How to Get Your Prospects to Return Your Call in a Home-Based Business!

    In most industries, it is important to know how to leave a voice mail or a live message for someone that will cause them to call you back.

    Plan and Be Personable To Boost Sales

    Interview with Mark C. Thompson

    If you want to succeed in business, look no further than the advice of Mark Thompson ( He’s served at the executive level of Charles Schwab & Co. and collaborated with the likes of Warren Buffett, Steve Jobs, and Brian Tracy,. A widely sought speaker and author of many books, including “Success Built to Last,” Thompson often addresses sales and productivity issues. Thompson took a break from attending sessions at the Clinton Global Initiative in New York City in September 2010 to speak with Home Business Magazine®.



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