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    Why should you Advertise a Franchise in Home Business Magazine?

    Entrepreneurs interested in starting a franchise typically have the highest levels of business savvy and capital to invest. They are more sophisticated, tech savvy, and appreciate the structure and brand identify of a franchise. And they understand that franchises require higher capital start-up investments. With that in mind, why should you advertise a franchise in Home Business Magazine?
    Home Business Magazine's readership is an excellent fit for Franchise Advertisers.  Place a Franchise Advertisor Package in the next issue!

    ♦ Home Business Magazine’s newsstand circulation has a high percentage (40%+) of book store and other specialty outlets. As such, HBM’s newsstand purchasers have a higher level of sophistication that comes with bookstore shoppers (as opposed to a newsstand purchaser who buys a magazine at Walmart and other low-end retail outlets.)

    ♦ Digital circulation (including the iPad and Nook) appeals to a more sophisticated and tech savvy home-based entrepreneur. HBM is the leading print-digital magazine in the home-based business and work-from-home sector (www.homebusinessmag.com/circulation) .

    ♦ HBM’s online EXPO (www.expo.homebusinessmag.com) has a franchise section within in the Business Directory Listing, and an EXPO Listing is included with a display ad.

    ♦ HBM also has a FRANCHISE content section at HBM Online (www.homebusinessmag.com/businesses/franchises), to build interest in franchises businesses.

    ♦ Franchise business offerings typically have videos and other interactive ways to market to advertising prospects. HBM offers special content channels to market videos, such as its HBTV channel and videos in an EXPO Listing (in the EXPO Franchise section)

    ♦ HBM recently added new print circulation into airport waiting room programs. These copies target airline travelers, many of whom have high levels of business savvy and understanding. If they have an interest in leaving the corporate grind and starting a home-based business, they will more likely have access to business capital. They will also be more favorable to a franchise business model, vice starting a business opportunity or going it alone (www.homebusinessmag.com/circulation).

    ♦ HBM features regular editorial on franchise start-up and operations, including a special Franchise Issue coming up for the May/June 2012 issue.

    ♦ Franchise Success Stories: HBM can run short success stories on franchise business operators.

    ♦ Home Office editorial. Most non-storefront franchise business are going "home-based", with the franchise work done in the field and the home office providing the administrative hub. HBM provides comprehensive editorial to facilitate this link.

    ♦ Franchise Advertisor Package: HBM can combine a comprehensive, Print-Digital-Internet advertising pacakge, that will give any franchise the highest levels of quality response plus long-term brand identity.

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