Daily someone sends something to us that promises to get our message out there and insure we are heard above the competition for our customers’ attention.
It reminds me of trying to quiet my two-year-old daughter’s department store tantrums by yelling. The only attention I received was louder cries and suspicious glares of child abuse.
Are you abusing your customers by yelling your company’s features at them? Instead positively listen to your customers. Yes, it’s counterintuitive, but it grows your bottom line and that’s what you want, right?
Dr. Joey Faucette
Author of Work Positive in a Negative World
Reprinted from the Letters to Editor section in the December 2012 Issue of Home Business Magazine
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