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The Elements of Visual Style |
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Written by Robert W. Harris
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 | | self employed |
Not just a book. It is an essential weapon...
The Elements of Visual Style by Robert W. Harris is not just a book: It is an essential weapon in the battle to make "blah," average-looking documents obsolete. This thorough yet succinct guide is the perfect book for people who want to learn practical design skills quickly so that they can create sophisticated and professional documents — from business cards to brochures to ads to invitations — at their own desks.
No design experience is necessary to use this book, which will help even the novice PC or Mac user develop confidence and good judgment when communicating in print. At the same time, it is packed with tips that the experienced user will find informative.
Six concise chapters cover basic concepts, from understanding typography to designing a page to manipulating art. Among other things, readers will learn: how to choose the right typeface for their message; where to place the most important information; why line breaks make a difference; how to get their audience to keep reading; and how to make a custom background. (Houghton Mifflin, $14.95) HBM
Previously published in the June 2007 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($15.00 for 1 year, six issues). Visit www.homebusinessmag.com
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