 | | entrepreneur | 10-year Forecast Sees Technology Driving Changes in Small Business
Small businesses create 70% of new jobs in America and employ 75% of the private sector workforce. The next decade will see the growth of small business continue. The rate at which small businesses adopt technology will be absolutely critical to the success of their business. That’s the vision of the future according to the second installment of the Intuit Future of Small Business Report. According the report: · The majority of small businesses will use intelligent devices in day-to-day operations to gain customer insight and improve the delivery of goods and services. · Mobile devices will evolve from basic communications tools to operational components critical to small business management. · Virtually all small businesses will embrace a new wave of analytic tools to increase productivity and ease the burdens associated with business management. · High-tech will no longer be a high hurdle as the cost and complexity of running a small business will decrease. · Small business relationships will become increasingly virtual as online social networks proliferate. · Virtual worlds will be widely adopted venues for reaching customers and experimenting with new product ideas and business models. · A small business’s online presence will be the most important factor in customer acquisition. · The most successful small businesses will increasingly market themselves through the connected world of cars and cell phones. Survey conducted by Greenfield Online (www.greenfieldonline.com) on behalf of FileMaker, Inc. FileMaker Pro is used by millions of individuals and workgroups around the world to be more productive and efficient.
Previously published in the October 2007 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($15.00 for 1 year, six issues). Visit www.homebusinessmag.com
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