February 2012 Letters to the Editor


    Here are just a few of the Home Business Magazine's February 2012 Letters to the Editor:

    “Startup Bubble”

    Given the still-tough employment rates, more people are considering starting a business — so many, in fact, that experts are warning of a "startup bubble." If you're unemployed and think being your own boss is a good idea, think again.
    Before jumping onto the start-up bandwagon and investing time, money, and energy into a business venture that may not be right for you. Don't ask yourself, “Could I start my own business?” but rather, “Should I?” Otherwise, you're likely to be among the 9 out of 10 businesses that fail within 5 years.

    Carol Roth
    Author of The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business

    From the Editor: Check out Home Business® Magazine’s December 2011 issue, which included tables of 275+ service-based businesses, product-based businesses, and home-based franchises. Whichever opportunity you pursue, make sure you also research it thoroughly before making any investment of time or money. That is the responsibility of all consumers. Good luck.

    Take Your Business on a TRIP

    Recall your last vacation. Your face gleamed with excitement as you scheduled your flight or rental car arrangements. You probably reviewed your itinerary countless times to make sure that you didn't forget that 9AM flight or else your entire day was going to be thrown off course. You have wonderful activities planned, like snorkeling or spa treatments, and you can't wait to leave for your trip. When you return, you feel rejuvenated and can't wait to share your experiences with friends. You immediately begin planning your next trip. With the drudgery of running a small business, owners often forget to offer the same service to their own businesses…You should plan a public relations campaign that requires taking your business on a TRIP (Television, Radio, Internet, Print) for free publicity opportunities — Hence, the acronym.

    Bonyetta Brison Kitts
    President of The Brison Group
     (404) 829-3430



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