Branded gift cards have proven to be a boon to big retail and restaurant chains, generating sales and bringing in new customers, but small businesses typically missed out on this marketing tool because of cost and technology constraints.Gift cards have proven to drive new business as existing customers typically give gift cards to family members and friends who are unfamiliar with a business.
Existing customers appreciate the opportunity to spread the word about stores they love and family or friends get hand-delivered marketing messages and funds to shop at stores they may not have visited before.
Only about 10% of small businesses offer gift card programs because the technology can be expensive and hard to integrate with less sophisticated small business point of sale (POS) technology and cash registers. The small businesses that do offer gift programs typically offer paper gift certificates, which offer their own challenges in accounting and management.
But as cloud-based and mobile POS systems become more affordable for small businesses, the world of gift-card programs is opening up for small business owners. For instance, NCR Silver’s new gift card update to its small business mobile POS system makes loading, accepting and managing gift cards as easy as taking credit card payments. This gives small business owners an easy and affordable way to create powerful business-building gift card programs with their mobile POS. For more information, visit www.ncr.com. HBM
V20-4 Add:9/13 HP: