Ordinary People Creating Extraordinary Lives

Today, increasing numbers of people are taking their lives into their own hands and becoming architects of their own destiny, a tribute to the power of life entrepreneurship.

Christopher Gergen and Gregg Vanourek are founding partners of New Mountain Ventures and lifelong entrepreneurs and authors of Life Entrepreneurs: Ordinary People Creating Extraordinary Lives. They argue a recession may be one of the best times to be an entrepreneur....

Gergen and Vanourek know that most entrepreneurs know how to LIVE LEAN in hard times and take advantage of such opportunities. Entrepreneurs instinctively use a strategy of "living lean" by deliberately eliminating major expenses from their lives so that they are free to take bold action when promising new opportunities present themselves. Living lean not only simplifies their lives and allows them to focus on top priorities but also frees them up for the entrepreneurial adventures.

This entrepreneurial mindset allows people in organizations to anticipate disruptions to the market (including an economic downturn), to be awake to new opportunities, and to seize them. ISBN: 978-0-7879-8862-3, $24.95. HBM