The elusive but enticing $100 start-up — consider it the Big Foot of the entrepreneurial world. Time and time again, wannabe entrepreneurs are told that the $100 start-up is possible. That by following the advice from this or that “expert,” you can create a business doing something you love, and all you need is a quick and easy $100 investment. This line of thinking has become so prevalent in the start-up world for that serial entrepreneur, and it absolutely must be debunked. There is no such thing as a $100 start-up.