Six Tips for Communicating in a Way That Truly Resonates

By Nancy Duarte

Today we are overwhelmed with messages. Some are just 140 characters long. Others are much longer, but they are constantly bombarding us — trying to lure us to acquire and consume information (then repeat the process over and over). Technology — social media, specifically —allows for constant communication, but easy communication doesn't necessarily translate to messages that are received, understood, and capable of driving action.

Do You Have the Necessary Skills to be that “Good” Presenter?
By John Fallon
Our ability to communicate orally and visually is one of the most-needed attributes for success in the business sector. This is a new concept for many of us. With the need for communicating ideas and information now becoming everyone's job, we realize that public speaking and presenting aren't the same beast.

Hard Work, Focus, and Doing Right by His Clients

By Priscilla Y. Huff
 
Ronn Torossian started 5W Public Relations in January, 2003, from his home office consisting of a desk, computer, phone, and fax machine.

Making Yourself Newsworthy

By Lin Grensing-Pophal

You think you’ve got a great story to tell, but how do you convince the media? And, once they call, what are the dos and don’ts that can help you get effective coverage?

Home-based businesses are typically closely aligned with a niche, more so than other small business.

Separate The PR Facts From The Fiction
By Pam Lontos

Every business needs a cost-effective way to keep their name, their products or their services in front of their prospects and customers. For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to increased sales. And best of all, publicity is absolutely free.   

Tips to Being an Effective Talk Show Guest
By Marsha Friedman

Who doesn’t want to get the word out about their company, service, or product? Here are some tips that will help anyone get started in the race to attract attention from the broadcast media — radio and TV.

The Steps to Take in Order to Make Yourself Famous in your Small Business
By Pam Lontos

You have set up shop, you have covered all the bases to sustain your business, and you are excellent at what you do.

Getting Publicity Means Delivering What the Media Really Wants
By Paul J. KrupinWhat you place in your news release can make a real big difference in whether you get publicity or not. Content is king. Copy is everything.