Every day, audiences are bombarded with more and more information until their ears are positively ringing. How on earth can your readers make their messages the ones that stick in their audiences' memories?
|Come up with a "Phrase That Pays."|
Their goal as a business professional and presenter is simple: Speak to be remembered and repeated. When we remember vivid examples, we nearly always remember the associated lesson or message, so tying a powerful, repeatable message to each point gives your readers a "Phrase That Pays."
Patricia Fripp, CSP, CPAE
Executive Speech Coach and Sales Presentation Skills Expert
Reprinted from the Letters to Editor section in the December 2012 Issue of Home Business Magazine V19-6 Add:2/13 HP: