MARKETING

How-To advice on marketing a home business. Resources on marketing planning, direct marketing, publicity, advertising, internet marketing, networking, branding, and more.

How-To Guides

Reaching Out to Your Audience

By Renata B.L.Lerch

Communication is a key element of marketing in any type of business organization. From small to large businesses, profit or not-for-profit, in all segments; it is an essential part of business planning. Running an effective communications strategy allows companies to establish its brand, carefully positioning their products and services to a desired direction.

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Advertising

10 Ways to Get Free Advertising for Your Home Business

Increase Your Ability to Compete with Advertising Options that are Low-Cost or Free
By Kris Aoki

Free: one of the most popular words in advertising and a great way to bring in new customers. Imagine getting free advertising for your business. Traditional, four-color glossy, high-priced ads have their place for major brands, but most businesses cannot and should not spend their entire marketing budget on advertising.

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Internet Marketing

Forget Facebook and Twitter

For B2B, It’s All About Linkedin
By Steve Fretzin, CEO of Sales Results

When the ball dropped on 2010, many people made resolutions to make this a year of financial success. Whether this means brokering new business relationships, increasing your current client base, or even reaching a new demographic of clientele, your resolution will no doubt require you to network more efficiently.

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Publicity

7 Publicity Myths That Can Hurt Your Business

Separate The PR Facts From The Fiction
By Pam Lontos

Every business needs a cost-effective way to keep their name, their products or their services in front of their prospects and customers. For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to increased sales. And best of all, publicity is absolutely free.

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Advertising

Low Cost Advertising Plan

Get Your New Business "Out There" and Known at Minimal Advertising Cost

By Christopher J. Bachler

You can’t expect business to come to you. You must go after it. And the most effective way is through advertising. Of course that costs money. But that shouldn’t be a deterrent, because there are lots of simple strategies for getting your message out without breaking your bank.

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How-To Guides

Adwords For Dummies

By Howie Jacobson

Google continues to grow. Its primary sales channel is the remarkable AdWords program. With very little time and any size budget, anyone can set up targeted advertising through the world’s most popular search engine. AdWords can work because they are highly targeted and relevant to an engaged audience, plus they can allow for complete control and measurable results.

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