Internet Marketing

    Market Effectively Using Today’s Facebook

    No sooner do marketers figure out how to best promote a product or business than they change the rules! That’s been especially true for Facebook, which had to find new ways to make money after going public.

    How to Drive More Online Traffic to Your Business Website

    Does your business have a website? If so, have you ever tried to find it via search engines like Google, Yahoo or Bing? If you have tried and it does not appear at all, or appears well past page one of the search results, then your business’ website will benefit from developing a search engine optimization (SEO) plan. Your Business

    Eight Elements of a Successful Online Marketing Plan

    Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start?

    10 Tactics to Perfect Your Online Market Research


    Keep Your Business One Step Ahead of Your Competitors

    Marketing research is the process of gathering information about products and consumers which will help connect you with your customers in order to provide them with the products and services they want and need. Effective marketing research can help your business keep one step ahead of your competitors.

    10 Tactics for More Traffic Getting Tweets


    Writing effective tweets on Twitter will help you expand your networking circle and in doing so, help you build a more successful business.

    Go Ahead and Tweet It

    Seven Ways to Take Advantage of the Social Power of Your Satisfied (and Not-So-Satisfied) Customers

    Today, we tweet about the latest books we’ve read. We let our friends know where we’re eating lunch via Facebook. We Instagram pictures of our latest purchases. We post reviews of the businesses we frequent on Yelp, TripAdvisor, and Angie’s List. As consumers, many of us have gone social. We love telling people about our latest experiences, and we love hearing about what others have experienced so we know what to do this weekend and what to avoid. Unfortunately, this social reality is something that few companies have fully embraced. Until they do, they’ll be missing out on the social power of their satisfied customers.

    Facebook or Face Time?

    Why Business Relationships
    Take More Than Texting, Friending, and Online “Connecting”

    Social media and technology do have their place, but they are not, and never will be, a substitute for in-person interaction.

    It’s official: Email, texting, and social media are no longer just helpful supplemental business tools. They’ve taken over the whole game. Yes, technology has made many aspects of modern living more convenient and “connected,” but the pendulum has swung too far. Now, people are reluctant to do something as simple as picking up the phone, preferring to shoot off an email instead. And face-to-face meetings — well, they’re almost unheard of.


    Maximize Your Social Media Impact

    Regardless of the size of your company, or your position within its ranks, you know how important it is these days to be established on social media.

    Use Kindle to Generate Free Business Leads

    Imagine Amazon sending you business leads regularly and even paying you to do so. Why would they do it? "Amazon is desperate for reading material and you can publish your content for free as Kindle books," says V. Michael Santoro, a managing partner with John S. Rizzo of Globe On-Demand, an Internet technology company.

    10 Social Media Tips

    Improve Internal Communication Within Your Company

    By Steve Nicholls

    "User-generated content via social media is worth its weight in gold …" 


    When most business leaders think of social media, they think of how it can help them communicate with clients and potential clients. This is true, but what many don’t realize is that it is equally important to use social media internally to facilitate communication between departments, overcome geography, and ultimately to maximize productivity.



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