People have changed in dramatic ways over the past five years, and businesses should take that into consideration this holiday season, says one public relations expert. As people’s values change, so do their shopping habits.
To market effectively, businesses should be aware of how their prospective customers have changed. Shoppers are fussier, and while recessionary budget concerns are one reason for that, thrift is not the only value affecting consumer choices. Some stem from personal issues. Other changing values have arisen from global concerns, such as the world’s reliance on oil, growing environmental issues, and whether goods were manufactured here or abroad. Businesses that want to cash in on holiday shopping can set themselves apart with a message that appeals to their audience’s changing values.
CEO of EMSI Public Relations
Author of Celebritize Yourself: The 3-Step Method to Increase Your Visibility and Explode Your Business
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