Marketing

How-To Guides

    The 10 Biggest Traps to Avoid When You Speak

    How to Turn Dull into Dynamic!

    By Patricia Fripp, CSP, CPAE 

    Whenever you open your mouth, whether your audience is one person or a thousand, you want to get a specific message across. Maybe you want your opinions heard at meetings, or perhaps you are giving a formal presentation, internally or externally. Anyone who sets out to present, persuade, and propel with the spoken word faces 10 major pitfalls. 

    Has Your Marketing Message Changed with the Times?

     

    People have changed in dramatic ways over the past five years, and businesses should take that into consideration this holiday season, says one public relations expert. As people’s values change, so do their shopping habits.

    You Don’t Know What You Look Good In

    You think you "dress for success." You think you dress for the job you want, not the one you have. You don’t.

    WOMEN! Negotiate Like You Mean It

    Let’s say you’re on the short list for a promotion with your company. A big promotion. If you get it, you’ll take on far more responsibility and you definitely feel up to the challenge. But the salary attached to the job is a little well, lackluster — especially in light of your experience. You’d love to ask for more money but frankly, you’re afraid to. But settling for less than you’re worth is a big mistake — even in the wake of the Great Recession. In fact, it might even cost you the job.

    What Your Customers Can Do Better Than You

    If you think your customers exist solely to "buy your stuff," you’re missing a huge part of the picture. Your customers are uniquely equipped to influence your product development, sing your praises, and even close sales for you.

    Marketing to Businesses in an Iffy Economy

    By Angela Stewart

    Economists can argue about whether the economy is in a slowdown, recession, treading water or bumping along the bottom before its next surge, but one thing is for certain: You’ve got to produce the same or better results this year with a smaller marketing budget.

    Make Your Point Stick When You Speak

    Come Up With a Phrase That Pays

    Every day, audiences are bombarded with more and more information until their ears are positively ringing. How on earth can your readers make their messages the ones that stick in their audiences' memories?

     

    Fastest & Best Ways to Marketing Your Home-Based Business

    And GETTING Their Business!

    Marketing your start-up home business can be challenging and costly. Here are some of the fastest and best marketing techniques you can implement to generate prospects —and ultimately, repeat customers — for your business.
     

    Business Killer – Targeting The Wrong Customers

     

    By Paul Groth

    Your business needs to define its target market. Without a defined group to target your marketing message to, all of the associated costs will be lost and your message will be sent out to a majority of people who are not interested. One of the worst steps you can take in business is attracting and accepting the wrong type of customers —“any customers.”

    Shiny Objects Marketing

    By David LaBonte

    Written in plain, clear language, Shiny Objects Marketing, published by Wiley & Sons, explains how to make any product, service or brand irresistible, whatever the economic climate.

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