By Renata B.L.Lerch
 
Communication is a key element of marketing in any type of business organization. From small to large businesses, profit or not-for-profit, in all segments; it is an essential part of business planning. Running an effective communications strategy allows companies to establish its brand, carefully positioning their products and services to a desired direction.

By Howie Jacobson

Google continues to grow. Its primary sales channel is the remarkable AdWords program. With very little time and any size budget, anyone can set up targeted advertising through the world’s most popular search engine. AdWords can work because they are highly targeted and relevant to an engaged audience, plus they can allow for complete control and measurable results.

It’s Not How Much You Know, It’s How Much You Know About Your Niche
By Susan A. Friedmann, CSP

Your customers are changing. You might not notice this right away, but they are changing. They’re changing in a way that could make or break your business, depending on your reaction to the changes.

Every New Business Needs a Print and Online Promotional Package
By Trynka Shineman

Direct mail marketing, email campaigns, and even traditional advertising are tried and true methods of getting a company’s name out to the buying public.

Fast Pushing Past the Boomers
By Christopher Bachler

At no time in American history have demographics changed so dramatically. We hear much about the “aging of America” and the impact of mass immigration.