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How-To Guides

    Consumer Social Marketing: What’s In and What’s Out

    Helping Small Businesses Market Directly to Consumers’ Needs

    Believe it or not, consumers hit Twitter every day asking for advice or looking for a product or service. And with the right software, businesses can find the Tweets that directly relate to them, and, voila! Tweet back with information or an offer that directly responds to the request.
     

    Business Blogs That Work

    Tips for Building a Successful One

    By Mark Satterfield

    These days, it seems business blogs are everywhere. And why not? They’re simple to set up, and they’re a great way to promote your products and services. But here’s the real question: Do they get results?

    Only if you do them right. While anybody can key words into a template, it’s not so easy to create a professional blog that reels in potential clients and keeps current ones engaged. 

    Avoid the 7 Most Common Negotiating Mistakes

    Make a Careless, Short-Sighted, Ill-Conceived Move and Suffer the Perilous Consequences

    While even the word “negotiation” can evoke fear, stress, and anxiety for many, the intent is quite simple: to discuss and ultimately agree on a deal. Whether it’s a multimillion dollar contract or just deciding where to meet for lunch, life is rife with negotiations. And, the negotiation process is a lot like a chess game where strategy reigns supreme — one thoughtfully considered move at a time.
     

    Negotiation

    Negotiation Process is a Lot Like a Chess game Where Strategy Reigns Supreme

    While even the word “negotiation” can evoke fear, stress, and anxiety for many, the intent is quite simple: to discuss and ultimately agree on a deal. Whether it’s a multimillion dollar contract or just deciding where to meet for lunch, life is rife with negotiations.
     

    Which Customers Are Right for Your Business?

    The 80/20 rule governs all results, including profits from customers. When you sort customers by their profitability, this universal law predicts that the top 20 percent of your customers will generate 80 percent of your profit. Conversely, the bottom 80 percent of your customers will generate only 20 percent of your profit —and virtually all of your complaints. This means you should target the top 20 percent with a top market strategy.
     

    Interview with Rohit Bhargava: Marketing Master

    Marketing makes or breaks your start-up. It's that vital. Rohit Bhargava should know. He has made a career of marketing, penning the top-selling marketing titles Likeonomics, Personality Not Included, and, most recently, Always Eat Left Handed (ranked #1 in several categories on Amazon).

    The 10 Biggest Traps to Avoid When You Speak

    How to Turn Dull into Dynamic!

    By Patricia Fripp, CSP, CPAE 

    Whenever you open your mouth, whether your audience is one person or a thousand, you want to get a specific message across. Maybe you want your opinions heard at meetings, or perhaps you are giving a formal presentation, internally or externally. Anyone who sets out to present, persuade, and propel with the spoken word faces 10 major pitfalls. 

    Has Your Marketing Message Changed with the Times?

     

    People have changed in dramatic ways over the past five years, and businesses should take that into consideration this holiday season, says one public relations expert. As people’s values change, so do their shopping habits.

    You Don’t Know What You Look Good In

    You think you "dress for success." You think you dress for the job you want, not the one you have. You don’t.

    WOMEN! Negotiate Like You Mean It

    Let’s say you’re on the short list for a promotion with your company. A big promotion. If you get it, you’ll take on far more responsibility and you definitely feel up to the challenge. But the salary attached to the job is a little well, lackluster — especially in light of your experience. You’d love to ask for more money but frankly, you’re afraid to. But settling for less than you’re worth is a big mistake — even in the wake of the Great Recession. In fact, it might even cost you the job.

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