Marketing

How-To Guides

    Marketing to Businesses in an Iffy Economy

    By Angela Stewart

    Economists can argue about whether the economy is in a slowdown, recession, treading water or bumping along the bottom before its next surge, but one thing is for certain: You’ve got to produce the same or better results this year with a smaller marketing budget.

    Make Your Point Stick When You Speak

    Come Up With a Phrase That Pays

    Every day, audiences are bombarded with more and more information until their ears are positively ringing. How on earth can your readers make their messages the ones that stick in their audiences' memories?

     

    Fastest & Best Ways to Marketing Your Home-Based Business

    And GETTING Their Business!

    Marketing your start-up home business can be challenging and costly. Here are some of the fastest and best marketing techniques you can implement to generate prospects —and ultimately, repeat customers — for your business.
     

    Business Killer – Targeting The Wrong Customers

     

    By Paul Groth

    Your business needs to define its target market. Without a defined group to target your marketing message to, all of the associated costs will be lost and your message will be sent out to a majority of people who are not interested. One of the worst steps you can take in business is attracting and accepting the wrong type of customers —“any customers.”

    Shiny Objects Marketing

    By David LaBonte

    Written in plain, clear language, Shiny Objects Marketing, published by Wiley & Sons, explains how to make any product, service or brand irresistible, whatever the economic climate.

    Top Twenty Power Negotiating Tactics

    See How Much Money You Can Make When You Use Them!
        
    Excerpted from the Secrets of Power Negotiating – 3rd Edition from Career Press
    By Roger Dawson

    Good negotiating skills are essential to the success of your home business. It’s important to realize that a negotiated dollar is a bottom line profit, not a gross revenue dollar. All of your expenses are going to stay the same whether you negotiate well or not. The fun parts of negotiating are the tactics: Using them and recognizing them when they are used on you. Here are my top 20 negotiating tactics.

    Selling in a Tough Economy

    How to Distinguish Yourself from the Competition
    By Don Hutson

    One dreaded statement from a sales prospect could make a salesperson turn pale. "Is this your best deal?” … “I've interviewed a couple of your competitors and they are willing to sell for less." … "Thanks, but we want to shop around before we make a decision." How many of us have recently heard, "Our business has been so good for the past five years we haven't felt a need to do any sales training, but things are different now and we need help!" In today's market of intense competition and constant margin pressure, this scenario continues to replay itself.

    Reaching Out to Your Audience

    By Renata B.L.Lerch
     
    Communication is a key element of marketing in any type of business organization. From small to large businesses, profit or not-for-profit, in all segments; it is an essential part of business planning. Running an effective communications strategy allows companies to establish its brand, carefully positioning their products and services to a desired direction.

    Adwords For Dummies

    By Howie Jacobson

    Google continues to grow. Its primary sales channel is the remarkable AdWords program. With very little time and any size budget, anyone can set up targeted advertising through the world’s most popular search engine. AdWords can work because they are highly targeted and relevant to an engaged audience, plus they can allow for complete control and measurable results.

    Riches in Niches: 4 Main Advantages the Entrepreneur Has Over His Peers

    It’s Not How Much You Know, It’s How Much You Know About Your Niche
    By Susan A. Friedmann, CSP

    Your customers are changing. You might not notice this right away, but they are changing. They’re changing in a way that could make or break your business, depending on your reaction to the changes.

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