People have changed in dramatic ways over the past five years, and businesses should take that into consideration this holiday season, says one public relations expert. As people’s values change, so do their shopping habits.
Let’s say you’re on the short list for a promotion with your company. A big promotion. If you get it, you’ll take on far more responsibility and you definitely feel up to the challenge. But the salary attached to the job is a little well, lackluster — especially in light of your experience. You’d love to ask for more money but frankly, you’re afraid to. But settling for less than you’re worth is a big mistake — even in the wake of the Great Recession. In fact, it might even cost you the job.
If you think your customers exist solely to "buy your stuff," you’re missing a huge part of the picture. Your customers are uniquely equipped to influence your product development, sing your praises, and even close sales for you.
Economists can argue about whether the economy is in a slowdown, recession, treading water or bumping along the bottom before its next surge, but one thing is for certain: You’ve got to produce the same or better results this year with a smaller marketing budget.
Every day, audiences are bombarded with more and more information until their ears are positively ringing. How on earth can your readers make their messages the ones that stick in their audiences' memories?
Marketing your start-up home business can be challenging and costly. Here are some of the fastest and best marketing techniques you can implement to generate prospects —and ultimately, repeat customers — for your business.
Your business needs to define its target market. Without a defined group to target your marketing message to, all of the associated costs will be lost and your message will be sent out to a majority of people who are not interested. One of the worst steps you can take in business is attracting and accepting the wrong type of customers —“any customers.”
See How Much Money You Can Make When You Use Them!
Excerpted from the Secrets of Power Negotiating – 3rd Edition from Career Press
By Roger Dawson
Good negotiating skills are essential to the success of your home business. It’s important to realize that a negotiated dollar is a bottom line profit, not a gross revenue dollar. All of your expenses are going to stay the same whether you negotiate well or not. The fun parts of negotiating are the tactics: Using them and recognizing them when they are used on you. Here are my top 20 negotiating tactics.