Marketing

How-To Guides

    Which Customers Are Right for Your Business?

    The 80/20 rule governs all results, including profits from customers. When you sort customers by their profitability, this universal law predicts that the top 20 percent of your customers will generate 80 percent of your profit. Conversely, the bottom 80 percent of your customers will generate only 20 percent of your profit —and virtually all of your complaints. This means you should target the top 20 percent with a top market strategy.
     

    Interview with Rohit Bhargava: Marketing Master

    Marketing makes or breaks your start-up. It's that vital. Rohit Bhargava should know. He has made a career of marketing, penning the top-selling marketing titles Likeonomics, Personality Not Included, and, most recently, Always Eat Left Handed (ranked #1 in several categories on Amazon).

    The 10 Biggest Traps to Avoid When You Speak

    How to Turn Dull into Dynamic!

    By Patricia Fripp, CSP, CPAE 

    Whenever you open your mouth, whether your audience is one person or a thousand, you want to get a specific message across. Maybe you want your opinions heard at meetings, or perhaps you are giving a formal presentation, internally or externally. Anyone who sets out to present, persuade, and propel with the spoken word faces 10 major pitfalls. 

    Has Your Marketing Message Changed with the Times?

     

    People have changed in dramatic ways over the past five years, and businesses should take that into consideration this holiday season, says one public relations expert. As people’s values change, so do their shopping habits.

    You Don’t Know What You Look Good In

    You think you "dress for success." You think you dress for the job you want, not the one you have. You don’t.

    WOMEN! Negotiate Like You Mean It

    Let’s say you’re on the short list for a promotion with your company. A big promotion. If you get it, you’ll take on far more responsibility and you definitely feel up to the challenge. But the salary attached to the job is a little well, lackluster — especially in light of your experience. You’d love to ask for more money but frankly, you’re afraid to. But settling for less than you’re worth is a big mistake — even in the wake of the Great Recession. In fact, it might even cost you the job.

    What Your Customers Can Do Better Than You

    If you think your customers exist solely to "buy your stuff," you’re missing a huge part of the picture. Your customers are uniquely equipped to influence your product development, sing your praises, and even close sales for you.

    Marketing to Businesses in an Iffy Economy

    By Angela Stewart

    Economists can argue about whether the economy is in a slowdown, recession, treading water or bumping along the bottom before its next surge, but one thing is for certain: You’ve got to produce the same or better results this year with a smaller marketing budget.

    Make Your Point Stick When You Speak

    Come Up With a Phrase That Pays

    Every day, audiences are bombarded with more and more information until their ears are positively ringing. How on earth can your readers make their messages the ones that stick in their audiences' memories?

     

    Fastest & Best Ways to Marketing Your Home-Based Business

    And GETTING Their Business!

    Marketing your start-up home business can be challenging and costly. Here are some of the fastest and best marketing techniques you can implement to generate prospects —and ultimately, repeat customers — for your business.
     

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