Online Clutter Makes it More Important than Ever That Your Direct Marketing Letters are Written Effectively

By Christopher J. Bachler

You may need to write sales letters, customer reminders, complaints, collection letters, and more. But all of that writing will accomplish nothing unless you grab and hold your reader’s attention! That’s because people are too busy to read anything that’s not important or very interesting.

Postcards from the Internet Edge
By Bob Leduc

You may be surprised to know that postcards produce better results today than they did before the development of the Internet.

By John Jantsch
    

Every small business should create the following pieces of information and format them in a way that allows them to be printed inexpensively and updated often.

DM Strategies to Attract More Customers and Generate Long-Term Growth
By Alan Bayham

When it comes to advertising their company, most small business owners rely on a handful of resources: a sign on the door front, a phone book ad; and