They Buy You!
By Michael Houlihan
I can’t tell you how many retailers, suppliers, and potential customers I visited in person during those early years of our company, Barefoot Cellars.
What I can tell you is that I would have never gotten satisfactory results if I had tried to build those relationships via email and social media. The Barefoot brand would never have become a national bestseller of wines without meetings, phone calls, and recurring personal visits that kept relationships all over the country healthy and up-to-date. HBM
Michael Houlihan is the co-founder of Barefoot Cellars and the co-author of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. Visit www.thebarefootspirit.com.
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