Marketing

Branding

    The S in Superman

    Everyone believed the “S” emblazoned on Superman’s chest stood for…well, Superman! Yet, the movie, Man of Steel reveals an entirely new meaning.

    YouTube My Twitter and I Will Flickr Your

     

    You hear it and see it every day: Follow me. Like us. Google it. And you know exactly what it means, don't you?

    Make Talking About Your Brand Irresistible

    Of course, the best way to ensure your customers are spreading positive, encouraging messages about your company is to provide such great service that they simply can’t resist telling people about it. That’s exactly what Ritz-Carlton recently did.

    People Do Not Just Buy Your Product

    They Buy You!

    I can’t tell you how many retailers, suppliers, and potential customers I visited in person during those early years of our company, Barefoot Cellars.

    How to Brand Your Home-Based Business

    Launch Your Brand Online Without Losing Your Money or Your Mind

    A great idea can hit you anywhere. It can wake you at 2:00 a.m., so compelling that you jump out of bed, put on a pot of coffee, and begin outlining your business plan. Remember, though, in the heady rush of dreaming up the business, to build a launching pad for it. In other words, a presence on the Internet. Because in today’s buzzword search-engine climate, a web site is the most powerful marketing and sales tool available to any company, large or small, cottage industry or inspired solopreneur.

    Developing a Brand Identity for Your Home-Based Business

    Overcome the Challenge When You Don’t Have a Brick and
    Mortar Location
    By Steve Nubie

    Everything you do — every experience of every customer — adds up to a brand image and perception of who you are and what you represent.

     

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