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Branding

    Take Control of Your Brand

    The 4 Cs of Brand Management

    By DeEtta Jones

    There are plenty of reasons to care about your brand, and high among them should be to make your voice heard: your unique voice. 

    Some of the most fundamental elements of a value-rich personal brand are reflected in the 4 Cs of brand management.

     

    22-Year Old Fashion Designer

    How She is Creating a National Brand

    By Home Business Magazine

    We hear so many things about how marketing, leadership, and budgeting ARE playing crucial roles in launching and growing a small business in today’s ever-changing marketplace. But what about things like strategy and innovation? Are they just as important to a brand’s financial health and long-term growth?

    According to one of today’s youngest designers, the answer is simply, “yes!"

    4 Ways to Kill Your Brand in 24 Hours or Less

    By Kevin Surace, CEO of Appvance 

    Each day, some of the world's largest companies take multimillion- and multibillion-dollar risks online — risks that could fatally harm their brand even though they don't realize it.

     

    Brand Your Business for Success

    By Jennifer Hutchinson, Expert Content Specialist

    A brand is more than just a logo or a catchphrase, it’s what resides in your customer’s mind after they’ve interacted with your company, your marketing, and everything else in-between. 

    Whether your business is in the early stages or has been around for dozens of years, effectively building your brand is of the utmost importance.

    How to Brand Your Home-Based Business

    Launch Your Brand Online Without Losing Your Money or Your Mind

    A great idea can hit you anywhere. It can wake you at 2:00 a.m., so compelling that you jump out of bed, put on a pot of coffee, and begin outlining your business plan. Remember, though, in the heady rush of dreaming up the business, to build a launching pad for it. In other words, a presence on the Internet. Because in today’s buzzword search-engine climate, a web site is the most powerful marketing and sales tool available to any company, large or small, cottage industry or inspired solopreneur.

    Why All Brands Should Be Launching Evergreen Influencer Campaigns

    By Christine Vieira

    As marketers, let’s face it — we’re impatient. We’re results-driven, and often, somewhere along the way that starts to translate to results demand.We don’t have time for anything that doesn’t show a positive ROI, right now.

    We move from campaign to promotion to launch to campaign without always focusing on the big picture. How do all of these initiatives align? Do our customers really know what our brand is all about?

    Evergreen influencer campaigns are a great way to optimize brand messaging and generate a loyal following of fans. Here's 5 reasons you should launch an evergreen influencer campaign right now. 

     

    The S in Superman

    Everyone believed the “S” emblazoned on Superman’s chest stood for…well, Superman! Yet, the movie, Man of Steel reveals an entirely new meaning.

    YouTube My Twitter and I Will Flickr Your

     

    You hear it and see it every day: Follow me. Like us. Google it. And you know exactly what it means, don't you?

    Make Talking About Your Brand Irresistible

    Of course, the best way to ensure your customers are spreading positive, encouraging messages about your company is to provide such great service that they simply can’t resist telling people about it. That’s exactly what Ritz-Carlton recently did.

    People Do Not Just Buy Your Product

    They Buy You!

    I can’t tell you how many retailers, suppliers, and potential customers I visited in person during those early years of our company, Barefoot Cellars.

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