Get Your New Business "Out There" and Known at Minimal Advertising Cost

By Christopher J. Bachler

You can’t expect business to come to you. You must go after it. And the most effective way is through advertising. Of course that costs money. But that shouldn’t be a deterrent, because there are lots of simple strategies for getting your message out without breaking your bank.

Increase Your Ability to Compete with Advertising Options that are Low-Cost or Free
By Kris Aoki

Free: one of the most popular words in advertising and a great way to bring in new customers. Imagine getting free advertising for your business. Traditional, four-color glossy, high-priced ads have their place for major brands, but most businesses cannot and should not spend their entire marketing budget on advertising.

When Times Get Tough, Look to Expand into International Markets
 
By Renata L. Lerch
 
Expanding your small business in international markets involves risks that should be meticulously calculated.

Partner Your Print Advertising with Online Media
By Peter Koeppel

These days, advertising your product or service requires much more than simply a print ad campaign or even a television blitz.