By Christine Vieira
As marketers, let’s face it — we’re impatient. We’re results-driven, and often, somewhere along the way that starts to translate to results demand.We don’t have time for anything that doesn’t show a positive ROI, right now.
We move from campaign to promotion to launch to campaign without always focusing on the big picture. How do all of these initiatives align? Do our customers really know what our brand is all about?
Evergreen influencer campaigns are a great way to optimize brand messaging and generate a loyal following of fans. Here's 5 reasons you should launch an evergreen influencer campaign right now.