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MARKETING

    How-To advice on marketing a home business. Resources on marketing planning, direct marketing, publicity, advertising, internet marketing, networking, branding, and more.

    Advertising

    Get Your New Business "Out There" and Known at Minimal Advertising Cost

    By Christopher J. Bachler

    You can’t expect business to come to you. You must go after it. And the most effective way is through advertising. Of course that costs money. But that shouldn’t be a deterrent, because there are lots of simple strategies for getting your message out without breaking your bank.

    Branding

    By Jennifer Hutchinson, Expert Content Specialist

    A brand is more than just a logo or a catchphrase, it’s what resides in your customer’s mind after they’ve interacted with your company, your marketing, and everything else in-between. 

    Whether your business is in the early stages or has been around for dozens of years, effectively building your brand is of the utmost importance.

    Internet Marketing

    Does your business have a website? If so, have you ever tried to find it via search engines like Google, Yahoo or Bing? If you have tried and it does not appear at all, or appears well past page one of the search results, then your business’ website will benefit from developing a search engine optimization (SEO) plan.

    How-To Guides

    Helping Small Businesses Market Directly to Consumers’ Needs

    Believe it or not, consumers hit Twitter every day asking for advice or looking for a product or service. And with the right software, businesses can find the Tweets that directly relate to them, and, voila! Tweet back with information or an offer that directly responds to the request.
     

    Advertising

    When Times Get Tough, Look to Expand into International Markets
     
    By Renata L. Lerch
     
    Expanding your small business in international markets involves risks that should be meticulously calculated.

    Branding

    Launch Your Brand Online Without Losing Your Money or Your Mind

    A great idea can hit you anywhere. It can wake you at 2:00 a.m., so compelling that you jump out of bed, put on a pot of coffee, and begin outlining your business plan. Remember, though, in the heady rush of dreaming up the business, to build a launching pad for it. In other words, a presence on the Internet. Because in today’s buzzword search-engine climate, a web site is the most powerful marketing and sales tool available to any company, large or small, cottage industry or inspired solopreneur.

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