How-To advice on marketing a home business. Resources on marketing planning, direct marketing, publicity, advertising, internet marketing, networking, branding, and more.

    Internet Marketing

    Pay Careful Attention To How You Write Your E-Mail Messages

    When it comes to e-mail, everyone has their own set of do's and don'ts and their own pet peeves. Whether we use it at work or at home, most of us use e-mail to get things done. Although it's easy to go on automatic pilot when you open your inbox, you can significantly improve your productivity and success by paying careful attention to how you write your e-mail messages.

    Internet Marketing

    Social Media can Pave the Way To Creating The Next Great Product Or Service

    Businesses use social media to increase visibility and awareness, raise their profile, promote a product or service, and engage with their customers. At the same time, customers use social media to express themselves and their opinions about brands and their products and services, and relationships and issues they are currently experiencing in their day-to-day lives. If we pay attention and listen to those issues and opinions, social media can pave the way by inspiring us to find a solution — or the next great business idea.

    Internet Marketing

    As any local business owner knows, negative online reviews can have a huge impact on future business.

    Internet Marketing

    No sooner do marketers figure out how to best promote a product or business than they change the rules! That’s been especially true for Facebook, which had to find new ways to make money after going public.

    How-To Guides

    The 80/20 rule governs all results, including profits from customers. When you sort customers by their profitability, this universal law predicts that the top 20 percent of your customers will generate 80 percent of your profit. Conversely, the bottom 80 percent of your customers will generate only 20 percent of your profit —and virtually all of your complaints. This means you should target the top 20 percent with a top market strategy.

    Internet Marketing

    Does your business have a website? If so, have you ever tried to find it via search engines like Google, Yahoo or Bing? If you have tried and it does not appear at all, or appears well past page one of the search results, then your business’ website will benefit from developing a search engine optimization (SEO) plan.



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