Marketing

MARKETING

    How-To advice on marketing a home business. Resources on marketing planning, direct marketing, publicity, advertising, internet marketing, networking, branding, and more.

    How-To Guides

    Marketing makes or breaks your start-up. It's that vital. Rohit Bhargava should know. He has made a career of marketing, penning the top-selling marketing titles Likeonomics, Personality Not Included, and, most recently, Always Eat Left Handed (ranked #1 in several categories on Amazon).

    Internet Marketing

    Eight Elements of a Successful Online Marketing Plan

    Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start?

    Internet Marketing

     

    Keep Your Business One Step Ahead of Your Competitors

    Marketing research is the process of gathering information about products and consumers which will help connect you with your customers in order to provide them with the products and services they want and need. Effective marketing research can help your business keep one step ahead of your competitors.

    How-To Guides

    How to Turn Dull into Dynamic!

    By Patricia Fripp, CSP, CPAE 

    Whenever you open your mouth, whether your audience is one person or a thousand, you want to get a specific message across. Maybe you want your opinions heard at meetings, or perhaps you are giving a formal presentation, internally or externally. Anyone who sets out to present, persuade, and propel with the spoken word faces 10 major pitfalls. 

    Publicity

     

    Developing Your Core Messaging Now Can Help You Avoid Pitfalls Down The Road

    By Cassie Crudo

     

    It’s key to describe your product or service in a manner that is most compelling to your audience.

    Core messaging is the way you describe your company, your team, your products and services, your purpose, and your opinions. If you don’t know what to say, you risk driving away potential customers or alienating other stakeholders.

     

    Branding

    Everyone believed the “S” emblazoned on Superman’s chest stood for…well, Superman! Yet, the movie, Man of Steel reveals an entirely new meaning.

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