Marketing

Sponsor this channel

MARKETING

    How-To advice on marketing a home business. Resources on marketing planning, direct marketing, publicity, advertising, internet marketing, networking, branding, and more.

    Branding

    By Christine Vieira

    As marketers, let’s face it — we’re impatient. We’re results-driven, and often, somewhere along the way that starts to translate to results demand.We don’t have time for anything that doesn’t show a positive ROI, right now.

    We move from campaign to promotion to launch to campaign without always focusing on the big picture. How do all of these initiatives align? Do our customers really know what our brand is all about?

    Evergreen influencer campaigns are a great way to optimize brand messaging and generate a loyal following of fans. Here's 5 reasons you should launch an evergreen influencer campaign right now. 

     
    How-To Guides

    Tips for Building a Successful One

    By Mark Satterfield

    These days, it seems business blogs are everywhere. And why not? They’re simple to set up, and they’re a great way to promote your products and services. But here’s the real question: Do they get results?

    Only if you do them right. While anybody can key words into a template, it’s not so easy to create a professional blog that reels in potential clients and keeps current ones engaged. 

    Market Plans

    Unique and Innovative Ideas that can Take Your Business to the Next Level

    For small and medium sized businesses, one of the most effective ways to gain new clients and bring in more sales is by using creative marketing techniques. Unique and innovative ideas can help take your business to the next level and make it stand out from the competition.

    How-To Guides

    Make a Careless, Short-Sighted, Ill-Conceived Move and Suffer the Perilous Consequences

    While even the word “negotiation” can evoke fear, stress, and anxiety for many, the intent is quite simple: to discuss and ultimately agree on a deal. Whether it’s a multimillion dollar contract or just deciding where to meet for lunch, life is rife with negotiations. And, the negotiation process is a lot like a chess game where strategy reigns supreme — one thoughtfully considered move at a time.
     

    How-To Guides

    Helping Small Businesses Market Directly to Consumers’ Needs

    Believe it or not, consumers hit Twitter every day asking for advice or looking for a product or service. And with the right software, businesses can find the Tweets that directly relate to them, and, voila! Tweet back with information or an offer that directly responds to the request.
     

    How-To Guides

    Negotiation Process is a Lot Like a Chess game Where Strategy Reigns Supreme

    While even the word “negotiation” can evoke fear, stress, and anxiety for many, the intent is quite simple: to discuss and ultimately agree on a deal. Whether it’s a multimillion dollar contract or just deciding where to meet for lunch, life is rife with negotiations.
     

    Pages

     

    © Copyright 2012 Home Business Magazine. All Rights Reserved. Privacy Policy | Terms and Conditions
    Infoswell Media