MARKETING

How-To advice on marketing a home business. Resources on marketing planning, direct marketing, publicity, advertising, internet marketing, networking, branding, and more.

Direct Marketing

Writing Letters that Get Attention and Results

Online Clutter Makes it More Important than Ever That Your Direct Marketing Letters are Written Effectively

By Christopher J. Bachler

You may need to write sales letters, customer reminders, complaints, collection letters, and more. But all of that writing will accomplish nothing unless you grab and hold your reader’s attention! That’s because people are too busy to read anything that’s not important or very interesting.

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Advertising

Low Cost Advertising Plan

Get Your New Business "Out There" and Known at Minimal Advertising Cost

By Christopher J. Bachler

You can’t expect business to come to you. You must go after it. And the most effective way is through advertising. Of course that costs money. But that shouldn’t be a deterrent, because there are lots of simple strategies for getting your message out without breaking your bank.

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Internet Marketing

Add Twitter to Your Marketing Mix

How Twitter Can Make Your Niche Follow You Anywhere
By Susan A. Friedmann, CSP

Is your niche happy with you? Does the media hang on your every word? Will they still love you tomorrow?

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Advertising

10 Ways to Get Free Advertising for Your Home Business

Increase Your Ability to Compete with Advertising Options that are Low-Cost or Free
By Kris Aoki

Free: one of the most popular words in advertising and a great way to bring in new customers. Imagine getting free advertising for your business. Traditional, four-color glossy, high-priced ads have their place for major brands, but most businesses cannot and should not spend their entire marketing budget on advertising.

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Internet Marketing

The Benefits of Using Text Ads for your Home Business

Use Online Text Ads to Maximize Your Internet Advertising Campaign

By Joe Dysart

Despite all the buzz about rich media lately, the simple text ad is still the most effective way to advertise online, according an October 2008 survey by iPerceptions (http://www.iperceptions.com).

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Publicity

5 Ways to Gain Free Publicity and Exposure for Your Home Business

Making Yourself Newsworthy

By Lin Grensing-Pophal

You think you’ve got a great story to tell, but how do you convince the media? And, once they call, what are the dos and don’ts that can help you get effective coverage?

Home-based businesses are typically closely aligned with a niche, more so than other small business.

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