Five Decisions That Drive Extreme Customer Loyalty

in Good Times and Bad
By Jeanne Bliss

            Consumers now more than ever are carefully considering how they spend every dollar. At the same time, social media that gives buyers a public forum for their thoughts and experiences is enjoying a meteoric rise.  Together, they’ve created a completely new business culture, one where businesses need not just loyal buyers, but passionate fans. 

If You Want to Survive the Recovery, Avoid These Failed Strategies
By: Vivian Hairston Blade

At a recent stockholders meeting, the Vice President of Sales for a global manufacturer, reported:   “The economy has been tough on our industry.  Sales volumes significantly declined and have not nearly returned to pre-recession levels.  The company has laid off employees, cut expenses, and, unfortunately, has had to cut price to remain competitive.  Competitors have cut price as much as 40% on some products.  We’re ‘under-water’ on critical components our customers need.  But, we have no choice.” 
Sound familiar?  Could this be your company? 

Are You Ready for When Disaster Strikes?
 By Christopher Bachler

Check the news, and you’ll see disaster in one form or another. No matter how seemingly remote, those fires, floods, hurricanes, civil disturbances, earthquakes, or even acts of terrorism could affect any one of us.