One Purse at a Time
By Home Business Magazine

Kelli Diane Designs is a dream come true for purse designer Kelli D. Turner. She has had a lifetime obsession with beautiful handbags, which led to her venture into the couture purse industry.

    At the age of 21, Kelli gained a passion for purses and collected them almost impulsively — expensive designer bags to cheap 3-for-$10 deals. But as her understanding and desire for quality craftsmanship grew, Kelli found it harder to find what she wanted within her budget. Suddenly it hit her, “Why not design and produce my own purses?” This way, she could ensure the purses met her every desire of quality, value, and aesthetic appeal, while turning her passion into a lucrative business endeavor.

    Kelli started a home-based business, Kelli Diane Designs, not only to pursue her passion, but because she was always taught to follow her dreams. Prior to starting Kelli Diane Designs, Kelli worked at a property management company where she worked in human resources as a portfolio supervisor.

    Kelli promotes her business online through her website (www.kellidianedesigns.com)and by word of mouth. Kelli Diane Designs also has fan pages on social sites such as Facebook and Twitter as well as pages on Linkedln and Etsy. Her primary customers are woman from the ages of 22 – 68.

    According to Kelli, her best business achievement is doing everything by herself, from getting a business license and creating the designs for her purses, to making her dream a reality. With her home-based business, Kelli can make her own hours and work at her own pace without having someone constantly watching over her. She is her own boss and can make her own decisions.
Kelli envisions her business going nationwide as well as opening a store in Los Angeles. She would also like to have a store in New York within the next 5 years.

    Though new to the retail scene, Kelli believes in giving back to those who help others. A percentage of each purchase goes to the Foundation of Living Beauty, which helps women living with cancer, and cancer survivors dealing with the daily stresses of their condition. For more information, visit www.kellidianedesigns.com.HBM

Previously published in the June 2010 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($19.00 for 1 year, six issues). Visit http://www.homebusinessmag.com
 

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