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In the second annual Yahoo! survey measuring small business aspirations of the general population, a growing number of baby boomers said they would never be too old to launch a business. In addition, two thirds of American adults (66 percent) said that they have considered starting their own businesses (versus 72 percent last year), according to the new survey commissioned by Yahoo! Small Business and conducted by Harris Interactive®.

Baby boomer-aged survey respondents indicated a significant increase in entrepreneurial aspirations. When asked, "At what age do you think it would be too late to start you own business?," 70 percent of respondents age 45-54 and 72 percent of those age 55 and above chose the response, "I will never be too old to start my own business." That's a substantial increase compared to last year's survey, when 54 percent of those age 45-54 chose the "never too old" response, and 58 percent of those age 55 and above chose the same response.

Rich Riley, vice president of small business services at Yahoo!, says, "The vast majority of people, regardless of age, have entrepreneurial aspirations, and they recognize the power of the Internet in making it easier for them to act on those aspirations and launch small businesses." HBM
Source: http://smallbusiness.yahoo.com

Previously published in the August 2006 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($15.00 for 1 year, six issues). Visit www.homebusinessmag.com