Five Decisions That Drive Extreme Customer Loyalty
in Good Times and Bad
By Jeanne Bliss
Consumers now more than ever are carefully considering how they spend every dollar. At the same time, social media that gives buyers a public forum for their thoughts and experiences is enjoying a meteoric rise. Together, they’ve created a completely new business culture, one where businesses need not just loyal buyers, but passionate fans. 
By Bo Worthy
Johnny's Lemonade Stand: How You Can START-UP Your Own Business by
Bo Worthy (founder, president and CEO of Worthy's, Inc. ) tells the story of Johnny Mac Williams, a young boy looking to make money by starting his own small business, to demonstrate key business principles to entrepreneurs of all kinds. 
By David LaBonte
Written in plain, clear language, Shiny Objects Marketing, published by Wiley & Sons, explains how to make any product, service or brand irresistible, whatever the economic climate.
By Home Business Magazine
The "techie" programmers are not the only ones who have jumped on the iPhone app band wagon. Rita Bruce and Cathy Mitchell, two friends and moms in the Houston area, have knocked down all barriers by taking their idea for an iPhone game to the finish line. They have turned a socially engaging game they play with their spouses, friends and as a party starter into a social networking opportunity, while having the benefits of building a successful home-based business called PeetyCat.
Use Social Media to Contribute to your Marketing Efforts
By Barry Thomsen
One of the fastest growing areas of electronic communication is social media. And what started as a fad has quickly turned into a new business tool to create value and also a venue for marketing. The key to successful social media marketing is to establish your self and your business as an expert in your industry or field. There is no control you can use with social media; you can only hope to influence the exchanges and messages between other members. Over time, you can build a level of authority with social media that will contribute to your marketing efforts for your start-up.
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