Writing Effective Advertising

Think of the most effective ads you’ve encountered — not necessarily the

most memorable ones, but the ones that actually made you want the product or service. How did they get your attention? What did they say to you? More likely than not, the ads spoke to you because you could relate to them.

One resource to help individuals create more effective advertising is a multi-disciplined educational CD called Your Ad Department®. Your Ad Department®, developed by advertising, marketing and public relations professionals handpicked by Liza Cirlot Looser, the founder and CEO of a multi-million dollar, international corporate communications firm. Looser realized the need and began working on Your Ad Department® while attending a Harvard Business School executive education program, from which she graduated in June 2005.

Advertising was, is, and always will be an influential and persuasive means of communication for businesses and companies to use to their advantage. Whether you are writing copy for a television, radio, or print ad, the ad must convey an effective message that makes an impact on your target audience. For more information about Your Ad Department®, visit www.youraddepartment.com. HBM