The Catalog Industry has Grown 25% Faster than Brick & Mortar Retail
Catalog marketing beats retail marketing — again. Between 2001 and 2006, the annual compounded growth rate for catalog sales was 5.95%. Those figures show that the catalog industry has grown 25% faster than brick & mortar retail that had a compounded annual growth rate of only 4.08% for the same years.
John Schulte, President of the National Mail Order Association (NMOA) and author of the National Directory of Catalogs (18th edition) (ISBN# 978-1-891783-41-8), expects this growth to continue well into the future. “The U.S. population is full of baby boomers with money in their pocket; this demographic grew up with mail order and catalog shopping, so they are very familiar and comfortable with remote shopping and ordering, and they have little trouble adapting to web catalogs to shop,” says Schulte.
The National Directory of Catalogs has listings for 12,230 business and consumer catalogs in the U.S. and Canada. Catalog listings include address, phone, fax, URL, email, product line, owner/president, distribution, and printing specifications. Visit http://www.nmoa.org/catalog/mailorderdir.htm , call 612-788-4197, or email . Portions of the directory can also be purchased electronically. HBM
Previously published in the August 2008 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($15.00 for 1 year, six issues). Visit www.homebusinessmag.com
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