franchising

Constant Contact®, Inc. (NasdaqGM: CTCT), a leading provider of e-mail marketing and online surveys for small organizations, released the latest For Dummies reference book from Wiley Publishing — E-Mail Marketing For Dummies, written by John Arnold, Constant Contact’s Denver-based regional development director. This 360-page, easy-to-read reference book can help small businesses and organizations capitalize on the latest e-mail marketing techniques and best practices. E-Mail Marketing For Dummies is for anyone interested in building effective e-mail marketing programs to help increase sales and build stronger customer relationships.

E-Mail Marketing For Dummies is written for a wide range of readers from e-mail marketing beginners who have never executed an e-mail newsletter campaign to seasoned marketing veterans looking for the latest strategies and tips on interactive email marketing techniques. The book covers a wide range of valuable topics including: building effective lists; formatting and frequency tips; creating memorable messages; including the correct content in your message; ensuring your message gets delivered; and tracking results.

E-Mail Marketing For Dummies (ISBN: 978-0-470-19087-6) can be purchased at bookstores nationwide and online at Amazon.com, barnesandnoble.com, and other online retailers. HBM