The Jelly Bean Principle

    Submitted by Anonymous (not verified) on Sun, 04/11/2010 - 17:19

    By Barry Thomsen

    The one that stands out will be selected. That’s The Jelly Bean Principle. Author Barry Thomsen first put it into practice at the age of FIVE when he decided he wasn’t going to sit for hours in front of his house, trying to sell lemonade. He loaded two pitchers in his wagon and wheeled them to nearby construction sites where he sold out in fifteen minutes.

    Throughout his career, Thomsen has developed and road-tested scores of ways to build a successful business...
    ·    Provide "kiss their butts" service.
    ·    Attract new customers.
    ·    Keep the loyalty of existing clients.
    ·    Hire superstars.
    ·    Thrive in tough times.

    In The Jelly Bean Principle, Thomsen shares this knowledge. He delivers hundreds of easy to implement, free or cost-efficient ways you can make your business stand out from competitors and thrive in tough times. Build your reputation, position your business for growth, and develop the skills to weather the thin times. Learn to capitalize on change, stay on the cutting edge, and make prospects pass up all the other flavors to reach for YOU! (ISBN 978-1-892343-59-8, Suggested Retail $19.50, Trade PaperBack, 284 pages) HBM
     

    Previously published in the December 2009 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($19.00 for 1 year, six issues). Visit www.homebusinessmag.com

     

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