How-To Guides

    The Key to Growing Your Business

    A Steady Stream of Customers

    By Chuck Blakeman

    What’s the biggest issue you face in selling your products or services? Market positioning? What to say? Collateral? Bad Product/service? Too many potential customers (don’t we wish)? For most businesses — it’s not any of those, but simply a lack of interested prospects to engage in the proposal and acquisition process.

    DOs AND DONTs of Dislodging a Competitor

    Sometimes You Can't Grow More Business, You Have to Take it Away!

    Most business owners would prefer to find clients who are entirely new to their industry and are not currently doing business in it. Unfortunately, this idealized situation is difficult to find. Business is often a zero sum game. For you to gain that new client, someone else may have to lose him or her. It’s all part of the difficult side of private enterprise.

     

    Video: Low-Overhead Ways to Grow Your Home-Based Business

    You have more options than ever to grow your business without jeopardizing the bottom line with overhead costs. But like any business, there are wise measures to take in pacing the growth.

    Entrepreneur Boot Camp - How to Grow your Small Business in a Down Economy

    Dave Westfall shows you 3 Proven Strategies to Grow Your Business in a Down Economy from Day 1 of The Small Business Accelerator Entrepreneur Boot Camp Online Home Study Course.

    Want More Business? Give Your Customers Something for Nothing.

    Include Product and Service Premiums in Your Business Development Strategies

    Today’s marketplace is about building relationships and learning how you can spend your resources wisely so those who are predisposed to buying your products and services step forward. Unfortunately, many companies are still following outdated mass marketing techniques where they approach everyone with their offer with the hopes of landing a few sales. As such, too many businesses spend too much money on marketing because they’re bombarding people with ads and offers — and getting mediocre results at best.

    Build Your Business by Helping a Charity

    Getting Involved with a Local Charity Can Benefit Society and Your Business
    By Christopher J. Bachler

    Besides running your home business, you need to reach outside your private enclave in order to promote yourself and to make the many contacts you will need.  Beyond making your business known, you must also make yourself known. Since you are the business, your business success will ultimately rise or fall on your reputation.

    Grow Your Business with Mobile Applications!

    Generate Customer Interest, Garner Client Loyalty, and Position Your Company as the Industry Leader
     

    By Brendan Lim and Chris Selmer

    Mobile applications, or apps for short, are the future for today’s businesses. While many people associate apps for the iPhone, Blackberry, and Google Android devices as simply fun and games, the fact is that any business can create an app that generates customer interest, garners client loyalty, and positions your company as the industry leader.

    How to Build a Service-Based Business through Partners

    Zeroing in on Profitable Partners

    By Sue Anderson-Lenz, Marketing Lure, Inc.
    There is an old saying in marketing and sales: People do business with people they know, like, and trust. That’s fine for tangible products where customers can “kick the tires” before buying, but what can a service-based business do to gain the trust of someone who really has no idea how the product will turn out?
        Two ways to overcome the trust issue are with guarantees and testimonials.

    The Jelly Bean Principle

    By Barry Thomsen

    The one that stands out will be selected. That’s The Jelly Bean Principle. Author Barry Thomsen first put it into practice at the age of FIVE when he decided he wasn’t going to sit for hours in front of his house, trying to sell lemonade. He loaded two pitchers in his wagon and wheeled them to nearby construction sites where he sold out in fifteen minutes.

    The Secret to Exponential Growth in your Home Business

    Use this Timeless Principle of Life to Develop Your Client Base
    By Duncan MacPherson

    As a small enterprise entrepreneur, a key skill to possess is the ability to continually attract and maintain great clients as efficiently as possible.

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