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Fear Turned Me Into A Jewelry Designer! |
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Written by Sandy Larson
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Fear Inspired this Young Accountant
The fear of living from one meager paycheck to another—the fear of the mundane— inspired this young accountant into becoming an up-and-coming jewelry designer.
We all have that fear— be it the fear of change or the fear of failure. Sandy Ip, however, decided it was time to give fear the cold shoulder and make a significant change in her life: retiring from the accounting world and going into jewelry design. Sandy has been designing jewelry for many years. Busy making business connections from her days in college, Sandy found the resources to make what seemed to be just a hobby into a dream job. She partnered with her long time friend, Junto Nozawa, and started Ippie Design (www.ippie.com) in July of 2005.
“She’s always seemed to be ahead of the game in terms of fashion,” raves partner Junto Nozawa.” Sandy wanted to focus on jewelry that was catered to young chic professionals who wanted something unique. “’Ippie Design’ jewelry represents women who aren’t afraid to take risks, go after what they love, and be who they are. It takes a long time to create these special earrings.” says Sandy.
Junto and Sandy both received their bachelor degrees from Babson College’s well-respected business program in Massachusetts. “We have used what we have learned in school, how to start and manage your own business and especially managing Ippie Design’s cash flow”.
Based out of her small studio apartment in Midtown New York, Sandy and Junto have been packing orders and making sure that all of their small and large clientele are happy with what they have purchased. “This was not as easy as we thought, going to craft fairs and tradeshows, visiting boutiques door to door, and cold-calling. Any free time we had, we were working on the Ippie Brand. Anything we can do to sell our jewelry, we tried it! With a tight budget of course!” says Junto.
According to Junto and Sandy, 2007 looks to be the breakthrough year for Ippie Design, already getting orders from major department stores. For additional information, visit www.ippie.com.
Previously published in the October 2007 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($15.00 for 1 year, six issues). Visit www.homebusinessmag.com
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