After a successful business launch, the next phase is growing your business. Learn the most effective ways to diversify a business and to launch a new business that complements your existing business.
A Steady Stream of Customers
By Chuck Blakeman
What’s the biggest issue you face in selling your products or services? Market positioning? What to say? Collateral? Bad Product/service? Too many potential customers (don’t we wish)? For most businesses — it’s not any of those, but simply a lack of interested prospects to engage in the proposal and acquisition process.
Most business owners would prefer to find clients who are entirely new to their industry and are not currently doing business in it. Unfortunately, this idealized situation is difficult to find. Business is often a zero sum game. For you to gain that new client, someone else may have to lose him or her. It’s all part of the difficult side of private enterprise.
You have more options than ever to grow your business without jeopardizing the bottom line with overhead costs. But like any business, there are wise measures to take in pacing the growth.
Dave Westfall shows you 3 Proven Strategies to Grow Your Business in a Down Economy from Day 1 of The Small Business Accelerator Entrepreneur Boot Camp Online Home Study Course.
“It
’s a girl!”—three words that changed my life forever. Six months later, another three words had a different yet similarly life-altering affect as well: Applied Creative Technologies, the company I founded when my first child was 6 months old. Outside of multiple births, adoption, or marriage to someone with kids, I know of no other way to have “children” so close in age.
Include Product and Service Premiums in Your Business Development Strategies
Today’s marketplace is about building relationships and learning how you can spend your resources wisely so those who are predisposed to buying your products and services step forward. Unfortunately, many companies are still following outdated mass marketing techniques where they approach everyone with their offer with the hopes of landing a few sales. As such, too many businesses spend too much money on marketing because they’re bombarding people with ads and offers — and getting mediocre results at best.
