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...From Embarrass- ment of Carrying a Traditional Diaper Bag!
Parenthood changed everything for Marcus Melnick, a Public Safety Analyst. Out of necessity and a good sense of humor, he went from being a practical daddy to a "The Tactical Daddy." On June 15, 2006, Melnick's wife went into labor. During her hospital stay, Melnick cared for his two-year old, which meant he was stuck toting the dreaded diaper bag. The next morning, Melnick took his son, Ari, to meet his baby brother. While getting ready, Melnick donned the tactical vest he purchased a few years earlier and unpacked Heather's diaper bag, placing necessary parenting gear in the vest's pockets. Remembering his wife's words, "You will never wear that thing! You look like a tourist," he couldn't wait to show her. Upon arrival to the hospital, Melnick announced, "Have no fear, The TACTICAL DADDY is here!" Modeling the 16-pocket vest, Melnick produced diapers, wipes, and other baby items from the various compartments. Soon after, Melnick met with 511 Tactical, the vest manufacturer. They loved the idea of opening a new market. "That's the kind of creativity we are looking for!" said a 511 Tactical official. Melnick designed a web page with ordering information, and he issued press releases announcing his new product. Local media ran the story, and through the Associated Press, word spread via news stations, radio, and newspapers. Primarily, TACTICAL DADDIES are purchased by new grandmothers for their sons or sons-in-law as gifts. Melnick uses a combination of press releases, baby shows, and word of mouth to "advertise" his product. Melnick's inspiration is his children. "My father died when I was a teenager. He made career decisions work so that he could spend time with his family in the evenings and on weekends." Like his father, Melnick is motivated to be with his family as much as possible. Melnick plans involve creating a retail distribution network, where he will wholesale the TACTICAL DADDY vests to retailers, managing logistics from his home computer. In the long run, he hopes that working from home, selling the TACTICAL DADDY will pay for his children to go to college. For more information, visit tacticaldaddy.com. HBM
Previously published in the October 2007 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($15.00 for 1 year, six issues). Visit www.homebusinessmag.com
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