Impression: An impression is the number of times a page featuring your banner is looked at by a web site visitor. It's also called a "Page View."

Banner Inventory & Page Views: Once you place an order and upload your Banner Ad, your Banner is placed in rotation along with other banners that are already in the Banner Ad inventory within HBM Online. When your banner rotates, it will be viewed when the page is viewed.

Banner Ad Reporting: Once your Banner Ad is uploaded, HBM Online will regularly email to you Banner Ad Reports that detail page views and click through statistics.

Click-Through: When a visitor clicks a banner and is sent to a website, that activity is called a "Click-Through" (CT).

Click-Through Rate (CTR): The Click-Through Rate (CTR) is the percentage of visitors that see a banner and then click on it to go to an advertiser's website.

Unique Visitors: The actual number of individual people that visit a site. HBM Online can provide current unique visitor numbers upon request.

Banner Ad Pricing Options: There are two pricing options to select from. Option One – Ad Impressions:  This option allows you to order a block (number) of impressions. The rate is based on a cost per one thousand impressions, also known as "CPM" (CPM = $Price per 1,000 impressions). Price savings are calculated into the rates for increasing numbers of impressions. Option Two – Durations of Time: This option allows you to order a duration (1 month, 2 months, or 3 months). Percent discounts are calculated into the rates for 2 month (5%) and 3 month (10%) durations.

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