Designed to complement its display advertising, HOME BUSINESS® Magazine's (HBM) editorial foundation covers both the start-up and operation of home-based businesses and subjects of interest to home office workers and telecommuters. Editorial  includes a cover story feature each issue and more cutting edge articles broken down into these major print magazine departments and sections:

Marketing and Sales: Whether a start-up or a business veteran, each issue of HBM provides innovative and proven techniques to maximize our readers marketing and sales efforts. HBM addresses advertising creative that sells, customer communications, Internet marketing techniques, direct marketing, publicity, networking, negotiating, and selling tactics.

The Home Office: It takes significant planning to maximize productivity in a home office environment. Determining the best way to utilize space, setting up an office, projecting a "big business" image, minimizing overhead, selecting equipment and supplies, IT and networking, communication technology, computers and software, working smarter, and finding the balance between your home office and home life are covered in HBM.

Money Corner: A solid financial foundation is required for start-up and long-term business viability. Raising venture and business capital, obtaining financing, accepting all forms of payment, setting prices, tax planning, credit management, handling collections…these subjects are covered in HBM's Money Corner.

Businesses and Opportunities: From self-evaluation of your current business, reinvigorating a long-term business, and surviving a business setback to choosing a business and structure that will provide start-up success, HBM showcases the trends and opportunities that will provide our readers with the roadmap to financial achievement. Articles cover business start-up and growth and special business subject areas such as mail order, direct selling, franchising, and network marketing.

Telecommuters' Corner: Recognizing the growth in telecommuting and working remotely, HBM devotes special coverage to the needs of teleworkers with our special Telecommuters' Corner. This section provides an additional link with home office products and services advertising.

News and Reviews: Important items hot off the newsstand including home business news, legislative issues, health tips, economic news, and industry studies along with online business courses, new product reviews, and book reviews.

Celebrity Interviews: Each issue HBM features an interview with a celebrity or well-known personality. They all have wisdom to share with HBM Readers, on how to better operate a business, achieve more business success, work smarter, and improve oneself.

98.3% of Home Business Magazine Readers Read Half or More of Every Issue, and Then Take Action!

EDITORIAL CALENDAR FOR UPCOMING COVER STORY FEATURES**: Each printed issue of HBM contains a cover story feature on a key subject of wide interest to magazine readers. These subjects also require more detail than can be provided from just a regular article in one of HBM's departments.

November/December 2011 – Annual 275+: An UPDATED Directory listing table of home-based businesses and franchises you can start for 2012. Provides start-up information including points of contact, descriptions of businesses and franchises, training and support provided, investment requirements, etc. Don't miss out!

January/February 2012 – Sales and Productivity Tune-Up: How to use the internet and technology to increase sales and productivity. Highlights key areas for home-based entrepreneurs to focus on in 2012 including home office tools, equipment, and linking one's business operations and marketing with the internet, to gain a competitive advantage.

March/April 2012 – Virtual Dollar$! Multiply your profits by working “virtually” in teams with other home-based entrepreneurs. Dramatically expand your business income through “virtual growth,” or a “Virtual Corporation,” that leverages the power of multiple entrepreneurs, all working home-based. 

May/June 2012 – Franchise Fever: Insightful guide into buying and starting a home-based franchise business. Valuable information for both new and experienced home business owners.

July/August 2012 – Millionaires Working Next Door: Success profiles on 15+ home-based entrepreneurs who have attained 7 figures in yearly sales. Discover the measures these entrepreneurs took and the skills they possessed that helped them attain the highest income levels working from home.

September/October 2012 – Home Business Start-Up Guide: Another annual favorite, we cover the basics for getting started quickly and at minimal cost in a home-based business. This issue is a magnet for attracting fresh advertising prospects.

November/December 2012 – Annual 275+: An UPDATED Directory listing table of home-based businesses and franchises you can start for 2013. Provides start-up information including points of contact, descriptions of businesses and franchises, training and support provided, investment requirements, etc. Don't miss out!

 ** Please Note That A Planned Cover Story Feature Could Change.

Is your Home Office in its own separate space of your home? Answer: YES – 71.6%, NO – 28.4%

The editorial at HBM ONLINE is structured in a similar manner as the magazine, with editorial placed in Channels accessed from web pages. Updated daily, HBM Online provides the internet's most extensive resource of articles and information on the world of home business.

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