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Social Media

    Top Ten Tips for Creating a Perfect Twitter Profile

    By Germany Kent

    Creating an effective profile is one of the single most important things you’ll do on Twitter. You can’t have a successful Twitter presence without it. But most of us don’t put nearly enough time into this critical calling card. 

    Here are author Germany Kent's top 10 tips to creating a perfect Twitter profile.

    Socialpreneur Scams

    5 Ways to Sniff Out Biz Philanthropy Frauds

    By Scott Petinga


    There are telltale signs to look for when sniffing out a shady socialpreneur. The following are a few of the ways you can tell the fraudsters from the real deal.

    Consumer Social Marketing: What’s In and What’s Out

    Helping Small Businesses Market Directly to Consumers’ Needs

    Believe it or not, consumers hit Twitter every day asking for advice or looking for a product or service. And with the right software, businesses can find the Tweets that directly relate to them, and, voila! Tweet back with information or an offer that directly responds to the request.

    Party Galaxy Increases Social-Media Driven Website Traffic by 1,520% with SocialCentiv

    Triple Twitter Followers Using SocialCenti

    Party Galaxy, which carries one of the country’s largest selection of party favors, decorations, holiday merchandise and costumes, recently saw a 1,520 percent increase in its social media generated website traffic over 30 days, driven by SocialCentiv, a patented Twitter marketing tool. 

    5 “P’s” for Your Social Media Marketing Success

    You can succeed with social media even if your organization doesn’t have the brand recognition of a multi-billion dollar corporation

    Small businesses and nonprofits face a different set of circumstances when it comes to social media marketing than their larger for-profit counterparts, namely, smaller budgets, fewer employees and a greater priority on traditional forms of marketing. When it comes to social media, it’s important to remember the 5 P’s:

    Four Reasons Businesses Should Take Hashtags Seriously

    Different ways a Home Business can Use Hashtags to Their Advantage.

    Hashtags have become a prominent part of the online atmosphere and as of late, more and more social media sites have allowed for the categorizing program known as Hashtags. Hashtags are used to allow users to tag posts, pictures, or even video with a hash symbol (#) followed by a word or phrase, such as #Newtek.

    What is Your Social Media Policy?

    10 Tips to Write a Social Media Policy in Business

    Every business needs a social media policy that promotes growth and protects against risk.

    Most business owners are now aware that having a social media presence is important for the success of their businesses. While social media presents unthinkable growth opportunity, it also opens the company up to risk.


    Facebook and Your Home Business

    The Anatomy of an Effective Facebook Post

    An effective Facebook strategy for your businessone that achieves your goals of education, engagement, lead generation or feedbackrequires thoughtful planning. Cover and profile photos, tabs and favorite apps, milestones and more, must all be considered in order to maximize all that Facebook’s new Timeline layout offers.

    The “voice” of your Facebook page should reflect the image you are trying to project.

    80% on Facebook & 45% on Twitter - Is Your Home-Based Business Ready Now?

    Survey Offers Valuable Insights

    An increasing number of companies use popular so

    cial network sites. 80% of the American companies use Facebook, 45% have a Twitter account, 48% are present on LinkedIn, and 31% use YouTube. These numbers show that American companies have evolved further in their social media usage compared to companies in Europe.


    LinkedIn Marketing for Home-Based Companies

    The Audiences on LinkedIn That Will Double Your Sales Guaranteed

    During a presentation that I was giving at a small business owner’s boot camp, I was asked a very interesting question by one of the attendees: “I am a real estate agent and I am not sure how LinkedIn can help me, since it is a business-to-business (B2B) platform and I am targeting consumers and homeowners. Should I be focusing just on Facebook, which is more consumer-oriented? And, if I should be on LinkedIn, how can I best utilize it to help me obtain more business and clients?”



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