10 Tips for Better E-mailing

By Marsha Egan

At the beginning of the last decade, e-mail use was already mainstream. Businesses had integrated it into their daily affairs, and periodically checking our inboxes was part of our quotidian routine. Over the next 10 years, e-mail use continued to grow. But unlike before, when we actually maintained control, e-mail started to rule our lives. Wi-fi made checking e-mail at the airport terminal irresistible, and now we awake from our slumber when our smartphones ding in the middle of the night. Now, entrepreneurs, executives, and those working from home offices struggle with the overwhelming number of e-mails they receive each day.

Get People Talking About Something Important To Them and to Your Business

By Daniel Burrus

The new frontier of Web 2.0 is not just about informing your customers; it’s about communicating with them. Today’s Web 2.0 tools, such as blogs, Twitter, Facebook, LinkedIn, and the many other social media options, are all about customer engagement. 

Facebook Etiquette is essential if you want to learn how to effectively market your online or offline business.

Video on Seth Godin discussing importance of Social Networking and Media.

How to Leverage Your Blog to Attract New Prospects and Grow Your Business

By Ford Saeks

You might have heard the saying, “Content is King.” This idea is now updated, because fresh content is the new king. According to Technorati’s State of the Blogosphere series, more than 900,000 blog posts are posted every 24 hours. By posting this fresh content, bloggers are able to add timely and valuable content for their readers, while at the same time increasing traffic to their sites, building relationships, and establishing themselves as the expert in their fields.

Wisdom of the Crowd
By Joe Dysart

While Web marketers have long been tracking the growing influence of online consumer reviews, a new study (http://www.reuters.com/article/pressRelease/idUS117426+24-Jun-2008+BW200...) from Opinion Research reveals the influence of these reviews has reached a tipping point.

Captivate Your Online Audience
by John Frazier

Like a newspaper or any direct response marketing piece, your web site's front page must captivate its audience and cause them to read further. It must first grab a reader's attention and then lead them to a specific outcome. However, when the mechanics of that very first page are ignored, it causes visitors to click out of the site the moment they arrive.