Mom Turns Eye for Kid’s Fashion into a Thriving Online Boutique
By Home Business Magazine

Trend hunting kid’s fashion is Michelle Marx’s passion and drive behind her thriving online boutique, WestVillageKids.com. Launched in 2006, the downtown signature style of WestVillageKids.com has cultivated a strong worldwide following of fashion-forward mothers, fathers, grandparents, celebrities and stylists. Inspired by her two daughters and her West Village neighborhood, Michelle has assembled over forty exceptional European and U.S. designers in one easy to navigate site, including Pom D’api, IKKS, and Jottum.

WestVillageKids.com is Michelle's second venture into childrenswear. In 2004, Michelle opened ShimeeShimeeShoeShop.com and has been outfitting families all over the world ever since. “Parents love to dress up their kids, but are frustrated when they take them shopping,” explains Michelle.

“WestVillageKids.com’s selection allows parents and kids to find the European and U.S. fashions they want without the hassle of traveling to a particular store at a ‘particular time’ depending on their child’s mood.”

Striving to bring clients the best in fashion, Michelle works directly with leading Manhattan showrooms. Designers of WestVillageKids.com are seen regularly on children of celebrities and appear in the fashion spreads of top publications. Michelle has worked with an array of editors and stylists to outfit them with the right look.

While parenting publications have been a valuable avenue for building brand awareness, Michelle accredits much of her success to loyal customers and word-of-mouth. According to her, WestVillageKids.com provides everyone with the star treatment. Michelle offers complimentary personal shopping, phone consultations, monthly newsletter, pre-orders of styles before widely available, gift registry, flat rate shipping worldwide, and same day delivery within Manhattan.

In April 2009, Michelle will celebrate WestVillageKids.com’s two-year anniversary with “Thank You” gifts to loyal clientele. Michelle’s home-based business has been a professional and personal dream come true. Generating profit within the first year of business was a crowning achievement for the online boutique. For Michelle, the financial success does not overshadow the freedom to schedule business hours around her two young daughters, the inspiration behind WestVillageKids.com. In the next few years, WestVillageKids.com will continue to evolve with Michelle’s daughters, the ever-changing technology, and the trends of the West Village.

For more information, visit www.WestVillageKids.com. HBM

V16-3 Add: 7/09 HP: ?  CAR: ?