What You Absolutely Must Know About QR Code Marketing
The QR codes: These little black matrix-looking boxes are capturing the imagination of marketers and consumers alike. With smart phones flying off the shelves and consumers' needs for speed, convenience and coolness, it's no wonder QR codes are so popular. Scan the QR code from a static display like a newspaper ad, brochure, direct mail piece, product label, etc. and the user is taken to a multi-media explosion of videos, product reviews, or cool offers right on a smart phone.