Eight Tips to Help Small Businesses Get Serious About Reaching Connected Consumers
Are your customers “connected consumers?” Do they use technology to help make buying decisions, to stay in touch with your company, and to share their experiences with others? Many small business owners don’t think so. What’s more, they assume all technology users are comprised of the younger generation and NOT their customer base. As a result, small businesses don’t maintain a healthy online presence. For many, in fact, it’s little more than an afterthought. But that’s a big mistake.