A new generation of American businesses, the so-called “Web-Driven Entrepreneurs,” make up 25 percent of all U.S. small businesses, according to a recent study by Warrillow and Co.

These businesses are twice as likely to say that their customer base is national in scope, and, not surprisingly, twice as likely to read or publish a blog. These Web-savvy businesses are also more focused on expansion than their traditional counterparts.

Efficiency and capitalizing on technology are keys to their success. For example, advances in accounting software have made small businesses able to build and track inventory assemblies, customize their pricing levels, track job costs, create and customize business plans, create sales and expense forecasts, and assess company performance trends.

 Also, Web analytic packages are helping them find out what’s going wrong (or right) with their web sites by determining where potential customers are leaving, as well as where customers are coming from and why. HBM

Provided by the United States Federation of Small Businesses (USFSB). For more information, visit www.usfsb.com.

Previously published in the February 2007 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($15.00 for 1 year, six issues). Visit www.homebusinessmag.com