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New E-mail Platform Tests Content Before Distribution for Maximum Response
MessageTraqTM, a new proprietary, scalable e-mail management platform from Endai Worldwide, features a unique technology that tests e-mail creativity and content before it’s sent so businesses can rest assured their mail is working to the max.
The technology, Test & Roll, is designed to give MessageTraq customers a head’s up on what works and what doesn’t. Not sure if your subject line is getting attention? MessageTraq Test & Roll samples different copy, promotional offers, colors, and designs. Armed with results, the proven e-mail is sent to your database, increasing the chances for a substantially higher response rate. MessageTraq also offers: Targeting and personalization: Tailors the message based upon customers’ buying habits to provide useful information and to generate sales. Real-time reporting: Gives customers the unique ability to monitor click streams and receive information, such as campaign reporting, link tracking, aggregate performance, conversion tracing, and one-to-one profiling. Endai support: Client support managers call if an unusual usage pattern suggests difficulty. Whether businesses have sales of $50,000 or $50,000,000, they can use the Web efficiently and effectively to get the message out with MessageTraq from Endai Worldwide. For more information, visit www.endai.com. HBM
Previously published in the August 2007 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($15.00 for 1 year, six issues). Visit www.homebusinessmag.com
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