Analyze Your Existing Efforts to Generate Buzz
Take a look at what you are saying to your market. Here are some things you should consistently monitor to ensure you create the level of buzz required to supercharge your sales efforts. FYI, when we use the term “message” below, we are referring to your differentiating value.
1) Do your words support your message?
2) Do your actions support your message?
3) Is your follow-up strong enough to support your message?
4) Are you exceeding customer expectations?
5) Are you motivating customers to enthusiastically tell others about your products and services?
6) Are you selling from a customer-focused mindset vs. a self-focused mindset?
7) Are you having fun?
Stay Upbeat and Positive
The last point is crucial. It is very hard to motivate others when you yourself are down and not thrilled with what you are doing. You need to have fun. Think about when you buy things — is there any difference in buying things from someone who is motivated and having fun vs. someone just taking an order? You may buy things from the latter, but chances are the experience will not be memorable enough to motivate you to share it with others.
Sales and marketing is not just about getting the order today. It is about closing business and setting the stage for the next order. It is about creating a buzz that attracts prospects to you. It is about creating a momentum that leads to bigger and better results in a shorter period of time. It is about your customers being happy and shouting it out to the world. And yes, it is about you being successful and happy. Create the right buzz and see the results it will have on your success. HBM
Copyright© 2006 Karr Associates, Inc. Ron Karr is a business development expert who specializes in building high performing sales cultures. He speaks regularly and consults organizations and individuals on how to sell more in less time. Ron has written 3 books including
The Titan Principle®: The #1 Key To Sales Success. For more information visit
www.ronkarr.com.
Previously published in the August 2006 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($15.00 for 1 year, six issues). Visit www.homebusinessmag.com
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