Banner Pricing Options: Compare HBM ONLINE’s banner pricing with other business websites, and you’ll see that our pricing is lower -- for quality, targeted website traffic of home-based entrepreneurs and those looking to start a home business. Banner Ad secure order forms offer two pricing options to select from.
Pricing Option One – Impressions Pricing: The first pricing option is determined by the block (number) of impressions ordered. The rate is based on a cost per one thousand impressions, also known as "CPM" (CPM = $Price per 1,000 impressions). Price savings are calculated into the Ad rates for increasing numbers of impressions, as shown on the Banner Ad price schedule.
Pricing Option Two – Duration Pricing: The second option is a simple duration pricing (1 month, 2 months, or 3 months). Percent discounts are worked into the rates for 2 month (5%) and 3 month (10%) durations.
Definition of an Impression: An impression is the number of times a page featuring your banner is looked at by a web site visitor. It's also called a "Page View."
Banner Inventory & Page Views: Once you place an order and upload your Banner Ad, your Banner is placed in rotation within the Banner Ad Management System. That means that your Banner rotates along with other banners that are already in the Banner Ad inventory within HBM Online. When your banner rotates, it will be viewed when the page is viewed.
Banner Ad Reporting: Once your Banner Ad is uploaded, HBM Online will regularly email to you Banner Ad Reports that detail page views and click through statistics.
Definition of a Click-Through: When a banner is clicked, it usually then sends a visitor to the advertiser's website. When a visitor clicks a banner and is sent to a website, that activity is called a "Click-Through" (CT).
Click-Through Rate (CTR): The Click-Through Rate (CTR) is the percentage of visitors that see a banner and then click on it to go to an advertiser's website.
Unique Visitors: The actual number of individual people that visit a site. HBM Online can provide current unique visitor numbers upon request.
WEB SITE ADVERTISING * INFO: Home Business Magazine, Phone: (800) 734-7042, Fax: 714-962-7722.